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The 8 biggest Apple announcements at the launch event

The 8 biggest Apple announcements at the launch event

Apple's new CEO, John Ternus, hosted his first annual product launch event. Benjamin Fanjoy/Getty Images

From Apple new iPhone 18 model offers better battery life, camera capabilities and performance than its predecessor, the company said. It is available in four colors: black, silver, glacier and burgundy.

The devices are available in two models, the Pro and Pro Max, and can be pre-ordered on September 12, with availability from September 18.

In addition to camera upgrades, the new phone has improved graphics and a more robust “dynamic island,” the small, black, cylindrical segment at the top of the phone’s screen.

The Pro version starts at $1,199, or buyers can pay installments of $49.95 per month. The Pro Max starts at $1,299, or $54.12 per month for 24 months. The devices come with storage capacities of 256 gigabytes, 512 gigabytes, 1 terabyte or 2 terabytes.

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