It can DJ. It can order food. It can reserve a table for you in a restaurant. And of course it has access to your Instagram.
These are some of the things Meta says the upcoming AI agent can do, according to an internal memo obtained by Business Insider.
Known internally as “Project Hatch”, is the new agent Meta’s answer to OpenClawthe autonomous AI assistant that went viral earlier this year, as companies increasingly focus on AI that can perform tasks instead of just answering questions.
A product manager told staff through an internal channel last month that Hatch was being made available to employees outside the Meta Superintelligence Labs group for testing.
The memo describes Hatch as “a personal agent who always works on your behalf to achieve your goals and improve your life, your health, your relationships, your personal finances and more.”
The memo to staff included a list of things Hatch could do. “It has its own computer, so it can do everything you can do online, like fill out forms, buy something, or do in-depth research,” it says in a section titled “What makes Project Hatch different from an AI assistant?”
Meta positions Hatch as a general consumer product that can perform a range of computer-based tasks, at a time when generalist agents are taking off. Google has launched a similar tool, Twin sparkearlier this year, while OpenAI and Anthropic also have agents capable of doing this checking users’ computers. A new AI assistant from startup Instinct, which allows users to call or text, has also generated buzz in recent weeks.
Hatch could become a new way for Meta to monetize its AI investments. While the company is busy catching rivals with new models and a new one cipherits AI revenues largely come from improvements to its advertising products.
It couldn’t be learned what Meta plans to charge for Hatch or an exact launch timeline. The previously reported information that Meta plans to launch Hatch in the coming weeks and that it has considered charging up to $200 per month for this.
A Meta spokesperson declined to comment.
Meta wants to crack the market for AI agents
The memo said Hatch can connect directly to apps like email and calendar, and cited Spotify, Instagram and OpenTable as examples.
“It has a great memory and can remember more than most AIs,” the memo said, adding that users can “approve sensitive actions” before they happen.
Meta CEO Mark Zuckerberg has previously touted his vision of a future where everyone has their own personal AI assistants that can perform tasks.
“Meta is the company primarily focused on building personal superintelligence for everyone,” he said in a manifesto earlier this month.
The memo stated that Hatch would be very personal to the user.
“You design your agent, so no two are the same. Give him a name, shape how he talks and decide what he pays attention to. If something goes wrong, tell him and he will adapt,” the memo said.
The product manager who posted the note said they built a Hatch agent called Veda that helped them find a new dog sitter, buy a Father’s Day gift and change their sleep habits.
Hatch also works in the background “even when the app is closed,” the memo said.
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