Kendall Jenner has expanded her business empire by buying a stake in calming drinks brand Trip worth $200 million.
The supermodel, 30, was announced as the brand’s new Global Ambassador for their new wild strawberry flavour.
First launched in 2019, Trip drinks are a popular still drink infused with CBD, magnesium and soothing adaptogenic botanicals.
The brand is set to generate $200 million in sales by the end of this year and as a long-time fan of the product, it was the perfect investment for Kendall.
Speaking about her choice to work with the brand, she said: “When I met Liv and Dan [founders Olivia Ferdi and Daniel Khoury]I immediately connected to what they were building.
“I love their vision for the brand and their mission to help more people find peace in their everyday lives. I am so excited to be part of their journey.”
The brand focuses on managing daily stress relief, and Kendall has been open about her struggles with anxiety in the past.
Kendall Jenner has expanded her business empire by buying a stake in $200 million calming drinks brand Trip, as she details how she manages her wellness routine amid an anxiety battle
The brand focuses on managing daily stress relief, and Kendall has been open about her struggles with anxiety in the past
She told Vogue in 2024: ‘For me, it’s so helpful to get out of bed in the morning and put one foot in front of the other. Move, let my blood flow.’
Meanwhile, Trip founder Olivia said Kendall’s involvement will be significant for the brand, as she said:Her followers clearly outweigh the population of many countries… and she has enormous credibility.”
She added, “because she is a real customer [it will] make it more meaningful when she speaks to her audience.”
They shared their news on Instagram, writing, “Kendall, welcome to the TRIP fam. so excited for all that lies ahead.”
In 2020, Kendall publicly discussed the “crazy panic attacks” she suffered from for years before seeking help.
She revealed that she first experienced anxiety symptoms as a little girl and immediately told her mother Kris Jenner that she wasn’t feeling well.
‘I was very, very young and I remember feeling like I couldn’t breathe and running to my mother and saying, “Mom, I feel like I can’t breathe. Something must be wrong.”
She recalled that Kris “of course took me to some doctors to make sure everything was fine physically, and it was,” but “no one ever told me I had anxiety.”
Kendall recalled, “Maybe like three years ago, four years ago, it came all the way back and I started having crazy panic attacks and I finally got the information I needed about it.”
Meanwhile, this isn’t Kendall’s first foray into the drinks industry after she launched her tequila brand 818 Tequila in May 2021, which has taken off internationally.
“I wanted the liquid and the brand to stand alone and for people to love it without me even having to be a part of it because I just wanted it to be that good,” Kendall said.
