Sydney Sweeney’s media mogul boyfriend Scooter Braun is reportedly a major influence on the blonde bombshell’s career.
According to Puck newsBraun played a role in Sweeney’s recent decision to sign with Hollywood power player Kevin Huvane at CAA.
Braun arranged for Sweeney to have dinner with Huvane without her other management knowing, which led to her signing a contract with him due to rival agents “calling for a similar conversation” with her.
The bold career move came around the same time Sweeney, 28, split from her longtime publicity team at ImPRint PR after a decade.
Both parties were reportedly happy to move on, with the ImPRint team becoming ‘frustrated’ that Sweeney was no longer listening to their advice.
Puck points out that when ImPRint sent Sweeney to Variety’s Power of Women event last year in an effort to get her taken more seriously as an award-worthy actress, she showed up in a sheer silver dress that highlighted her 32DD cleavage.
Sydney Sweeney’s boyfriend Scooter Braun is reportedly a big influence on the blonde bombshell’s career and recently helped her find a new manager
The 28-year-old recently found new management at CAA, parting ways with her publicity team after a decade working together
It’s currently unclear whether Braun, who previously managed Ariana Grande, Justin Bieber and Demi Lovato, has any say over Sweeney’s current PR strategy or clothing choices.
Daily Mail has contacted Braun, ImPRint and Sweeney for comment.
The starlet certainly tried to enter the Oscar conversation last year with her role in the boxing biopic Christy, but after it bombed at the box office, Sweeney appears to have relied on her sex appeal to stay in the headlines.
Her many raunchy scenes in the third season of Euphoria dominated the news cycle in April and May, stealing the spotlight from her A-list co-stars like Zendaya and Jacob Elordi.
She then doubled down on her sex symbol status by launching her own lingerie brand Syrn, which she promoted with a series of provocative images and commercials.
In the latest Syrn ad, Sweeney poses completely topless, prancing around in a G-string, getting on her hands and knees and suggestively licking the cream from her fingers.
She’s now in Italy for the Venice Film Festival with Braun, where she continues to turn heads with her flesh-colored outfits.
On Wednesday, she attended a dinner for Armani Beauty wearing a vintage silver dress from the brand, which also happened to be sheer around the chest.
Sweeney has leaned more on her sex symbol image in the past year. In October, she wore a sheer dress to Variety’s Power of Women event
The actress has also starred in a number of extremely provocative commercials and images for her lingerie brand Syrn
Before that, she was photographed wearing a semi-sheer lace top that showed off some serious side and underboob.
When she’s not busy showing off her curves, Sweeney is seen looking blissfully in love with Braun by her side.
Ahead of their trip to Venice, she was spotted in Los Angeles with Braun, with whom she has been romantically linked since September 2025.
The couple was joined by Braun’s three children: Jagger Joseph, 11; Levi Magnus, nine; and Heart Violet, seven – who he shares with his ex-wife, Yael Cohen.
It marked a major development in the couple’s romance, which began months after they met at Jeff Bezos and Lauren Sanchez’s wedding in Venice last June, not long after Sweeney ended her engagement to longtime partner Jonathan Davino in early 2025.
On Wednesday, she attended a dinner for Armani Beauty wearing a vintage silver dress from the brand, which also happened to be sheer around the chest
Sweeney and Braun were spotted in love in Venice this week
The couple was also spotted taking a gondola ride during a break from the Venice Film Festival
When going public with her relationship, Sweeney previously told Cosmopolitan that she was enjoying “experiencing” love after so many years focusing solely on her career.
In May, Braun said, “I met an extraordinary woman who is kind and generous and smart, and real and down to earth.”
As for her career, Sweeney has a number of new projects in the pipeline.
In addition to starring in the sequel to her megahit The Housemaid, Sweeney will also helm the sci-fi blockbuster Gundam alongside Noah Centineo.
She will also produce and star in an “erotic” retelling of the classic Sleepy Hollow story, based on Lindsey Anderson Beer’s debut novel Hollow.
Behind the camera, Sweeney runs her own production company Honey Trap, which operates under a first-look production deal with Sony Pictures.
