Cheryl teased her iconic wink as she returned to the spotlight to launch Nivea’s new eye serum as the brand’s ambassador for the second year in a row.
The 43-year-old singer has stepped out of the public eye since the tragic death of the father of her nine-year-old son Bear. Liam Paynetwo years ago.
She also paused her music career after welcoming Bear in 2017, choosing to focus on motherhood and TV work, and only returned to the stage in 2024 for the Girls Aloud reunion tour, in memory of her late bandmate. Sara Harding.
As she slowly returns to the spotlight, Cheryl teased her signature wink Before the talks, she is ready for a big TV appearance.
Cheryl looked incredibly radiant as she showed off her flawless complexion as she posed in a stunning shoot.
She showed off her stunning figure wearing a tight blue dress as she promoted Nivea’s new Cellular Epigenetics Age Rewind Eye Serum.
Cheryl teased her iconic wink as she returned to the spotlight to launch Nivea’s new eye serum as the brand’s ambassador for the second year in a row
The singer showed off her stunning figure wearing a figure-hugging blue dress as she promoted Nivea’s new Cellular Epigenetics Age Rewind Eye Serum
Cheryl looked incredibly radiant as she showed off her flawless complexion as she posed in a stunning shoot
A Nivea spokesperson said: ‘Bringing Cheryl back for a second year felt like the natural evolution of our partnership.
“After her triumphant return last year, she perfectly embodies this campaign as someone who understands that transformative skincare is about embracing innovation, and in the words of Cheryl herself, life is about to get cold.”
In addition to her brand deal for the second year running, Cheryl will reportedly join the new series as a coach The Voice Britain.
The Girls out loud star and former X factor judge hasn’t been on primetime TV in six years, while her last TV outing featured her as a dance captain BBC‘s The Greatest Dancer in 2020.
However, she is now said to have been in talks with show bosses ‘for months’, with filming for the new series due to start in Manchester on September 11.
A source said The sun: ‘Every year, producers ask Cheryl to join the show, and it’s a polite ‘no’ as the timing has never been quite right.
‘It’s different this year. She feels ready to step back into the spotlight and talks are now in the final stages.”
The insider continued, “It could all go wrong, but with three weeks to go before filming begins, the production team is confident she will pull it off. It helps that old friend Will.i.am is on the panel next to her.’
The publication notes that negotiations have reached the stage where Cheryl’s hair and makeup budget for the show is being discussed.
The Daily Mail has contacted representatives for Cheryl and The Voice UK for comment.
In addition to her brand deal for the second year in a row, Cheryl will reportedly also join the new series of The Voice UK as a coach (photo: presenter and judges of The Voice UK)
The star has largely stayed out of the spotlight since the tragic death of her son Bear’s father, Liam Payne (pictured together in 2018)
Join the discussion
Would Cheryl tempt you to watch The Voice UK again?
If Cheryl joins the ITV show it would add to the huge shake-up for the new series, amid reports that Alesha Dixon and Stacey Solomon will replace outgoing presenter Emma Willis.
It comes weeks after Cheryl was said to be plotting another big career move, with insiders revealing the singer is in talks for a documentary about her life.
But sources close to Cheryl have revealed she is considering signing up for a major documentary about her career successes Pop stars: the rivals.
The film will also provide a rare insight into her love life, including herself high-profile marriages to footballer Ashley Cole and Jean-Bernard Fernandez-Versiniin addition to her relationship with the One direction star.
A source said this The sun: ‘Cheryl is incredibly picky about what she does these days and spends a lot of time on motherhood, but she feels like she has a story to tell.’
The insider added that no specific streamer has been linked to the project yet, but it will likely lead to a bidding war between the likes of Netflix, Amazon Prime and Apple.
Cheryl ‘would also have creative control of the project,’ source says, following regrets over her 2012 documentary Access All Areas, which followed her first solo arena tour.
Speaking about the film, Cheryl explained how a friend filmed her ‘so I wouldn’t feel like I had a camera crew in the way and sometimes forget about myself’.
‘I have regretted this decision ever since. The number of times I cringed watching it.”
