It’s all in the name of altruism. If Brits have to splurge on extra pints to support Spain’s breweries, I’m sure we’ll all be happy to do our bit.
Tourists are encouraged to consume plenty of beer during their visit Spain in response to a 16.1 percent decline in beer consumption in the country since 2022.
It comes amid a general decline in drinking away from home, with a 2025 Food Consumption Report showing a 9.4 percent decline between 2022 and 2025.
And despite its widespread popularity, beer is the main culprit.
Bottoms up! Tourists are being encouraged to enjoy beer in Spain after a 16.1 percent drop in consumption of ales and lagers since 2022
Out-of-home beer consumption per capita was just 18.4 liters per person in 2025, compared to 19.9 liters the year before.
The reason for the decline is believed to be the lower disposable income of Spanish citizens, as well as the rise of newer forms of leisure activities – particularly the increased use of screen-based activities and a greater emphasis on health and wellbeing.
Many companies are also switching to non-alcoholic drinks in response to growing demand Mallorca Daily Bulletin reported.
However, Jacobo Olalla, the director general of Cerveceros de España (Spanish Brewers), added that the total beer market in Spain in 2025 was still 2.7 percent above 2022 levels – which is ‘particularly positive’.
Not only Spain is suffering from the decline in alcohol consumption.
This became apparent earlier this year almost a quarter of adults in England now drink no alcohol at allnew figures show – with young people and an increasing number of men turning their backs on booze.
The findings came as the popularity of low- and no-alcohol drinks soared.
More and more adults are opting for a ‘sober, curious’ lifestyle, non-alcoholic beer and non-alcoholic cocktails instead of the traditional pint or glass of wine.
It comes amid a decline in alcoholic beverage consumption
As of May last year, 53 percent of British adults had this consumed low-alcohol or non-alcoholic beer, wine, cider, spirits or cocktails in the past 12 months.
Young people were the most likely to skip alcohol altogether.
Among men, 39 percent of 16- to 24-year-olds said they had not consumed an alcoholic beverage in the past year; among men aged 75 and older this was only 17 percent.
Among women, the highest percentages of non-drinkers were those aged 16 to 24 (31 percent) and 75 and over (30 percent), while the lowest percentage were women aged 55 to 64.
