Kyle Sandilands and Jackie ‘O’ Henderson have surprised fans with a very unlikely change to their hit radio show.
The Kyle and Jackie O Show is known for its trademark crude and explicit humor, but the co-hosts have now promised to tone down their antics.
Shock jock Kyle, 53, and Jackie, 49, have failed to win over Melbourne viewers since expanding into the city in April 2024, causing radio ratings to fall.
However, seemingly in a bid to win over fans in the city, top-rated Sydney KIIS FM show has now promised to ‘behave’ and tone down their cheeky antics.
A new tagline advertising the show reads: “Listen now. We behave’, in an apparent attempt to appeal to a wider Melbourne audience.
The ad has been plastered all over Melbourne buses as the breakfast show mocked their naughty reputation.
Kyle Sandilands and Jackie ‘O’ Henderson have surprised fans with a very unlikely change to their hit radio show: they’re toning down their crude and explicit humor
A new tagline advertising the show reads: “Listen now. We behave’, in an apparent attempt to appeal to a wider Melbourne audience
Kyle and Jackie famously interviewed people about their sex lives and revealed how to identify an erotic massage parlor in some racy segments of their show.
But after the show was introduced in Melbourne last year, KIIS FM management transformed the show to make it more accessible to the new market.
In November it was announced that Kyle would be reducing his signature graphic sexual content in an attempt to appeal to the Melbourne market.
“The sexual content was really only a small part of the show,” ARN’s chief content officer Duncan Campbell told Mumbrella.
‘Because it was graphic, it caught everyone’s attention – but [Kyle’s] I actually took that away.
‘It’s still sexual content. But not the explicit sexual content it once was.”
Campbell told the outlet that Kyle was the one who “came to the table” with toning down the graphic content and is passionate about winning Melbourne.
‘[Kyle] wants to win in Melbourne. There is no doubt about that,” he added.
Shock jock Kyle, 53, and Jackie, 49, have failed to win over Melbourne viewers since expanding into the city in April 2024, sending radio ratings down
The Kyle & Jackie O Show has had a slow start in Melbourne since its expansion, experiencing another small dip in seventh GFK radio ratings in the Victorian capital.
The duo ranked eighth in the Breakfast slot with a 5.1 percent share, coming in well behind Nova’s Jase and Lauren, as well as Triple M and ABC Melbourne.
But men Sydney, Kyle and Jackie have still managed to claim the top spot for their breakfast time slot.
This despite a drop to 13.1 percent of the audience.
Kyle previously blamed Melbourne’s poor ratings on the city’s “pearl-clutching” residents in an explosive rant.
“It’s your fault, you’re late to the party, you guys are gems, you all love the damn show that used to be here,” he fumed.
“They got number one for one month and now they’re starting to go back again, but everyone stays (a long censor beep)… over it.
‘If you want to listen to s***, listen to s***, that’s fine with me.
“At the end of the day, he was [Jase Hawkins] is a ranga from Brisbane, he’s not even a Melbourne guy, so who’s the joke? Pests.’