The beleaguered CEO of Good good just publicly condemned Callaway after the golf company ended its partnership with the YouTuber group over a controversial ad.
“Interesting that @CallawayGolf asks us to make an ad, then approves it and then asks us to take the blame, then drops us into a coordinated media blitz and covers it up by giving away a million dollars, assuming everyone will be okay with it,” Matt Kendrick wrote in an message on X.
Kendrick’s post is the latest staggering episode in the fallout from a Good Good ad featuring the golf equipment giant, which promoted their cobranded driver.
Good Good, that produces energetic golf videos Popular with 25 to 34 year olds, it was considered a major success story in the creative economy. In 2025, it raised $45 million from Creator Sports Capital and others.
The controversial promo showed one of the group’s co-founders, Garrett Clark, running up to a female member of the group, Alexis Miestowski, and pushing her to the ground. He stands over her and says, “Don’t touch my new driver,” before picking him up and shooting him.
The ad was met with swift backlash from those who felt it promoted violence against women.
Kendrick and Callaway previously apologized for the ad. Clark said the ad was intended as a reference to the movie “Obsession.”
Kendrick told Front office sports that he had not seen the ad before it was displayed. A person close to the company said two people from its marketing department had been fired.
“In this case, our content review process was not comprehensive enough,” Callaway previously said in a statement about the ad. “We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to ensure this does not happen again.”
The brand added that it would donate $1 million to organizations that aim to “prevent violence against women, provide resources to survivors, and promote education and awareness efforts.”
Callaway did not respond to requests for comment on Kendrick’s post on X.
The fallout from the ad has had a major impact on Good Good’s business, beyond the loss of the Callaway partnership. Dick’s Sporting Goods pulled Good Good products from its shelves and the golf group withdrew as title sponsor for a PGA Tour event in the fall.
The repercussions have spread to Golf Channel, which canceled the upcoming season of the reality golf series “Big Break,” whose grand prize was participation in the PGA Tour event that Good Good would have sponsored.
