- Wrexham have announced a new sponsorship deal with a whiskey company
- Co-owner Rob McElhenney announced the investment in a hilarious video
- Listen to the latest episode of the Mail Sport podcast ‘It all begins!’
In typically hilarious Hollywood fashion, Wrexham has announced American whiskey company Four Walls as one of the club’s new sponsors.
Club co-owner Rob McElhenney is also invested in the brand, along with his fellow co-stars, Charlie Day and Glenn Howerton, who also appear on the hit television series It’s All Sunny in Philadelphia.
The club has enjoyed a meteoric rise since McElhenney and Ryan Reynolds completed their takeover in 2021. During that time, the pair has brought with them numerous other high-profile commercial opportunities.
United Airlines became League Two’s main shirt sponsor before the start of the season and the new deal with Four Walls will see more of the club’s advertising space bought by an American organisation.
The drinks sponsor will take its place on the sleeve of Wrexham’s training kit and was unveiled in a brilliant video with McElhenney, Day and Howerton all discussing the investment.
Wrexham have announced a new shirt sleeve sponsorship deal with American whiskey company Four Walls
The Four Walls whiskey brand will appear on the sleeve of Wrexham’s training shirts
Rob McElhenney has unveiled Four Walls whiskey as the club’s latest US sponsor
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Filmed in a high-rise apartment in Philadelphia, the trio sit down to watch Wrexham play a match and McElhenney holds up a bottle of Irish-American whiskey to officially unveil the advertising deal.
Howerton and Day initially discuss the branding of the drink that appears on the front of the first team’s match shirt. They are then told it will be on the club’s training kit instead.
McElhenney then gets the final blow when he explains that Four Walls will only appear on the sleeve of the training tops and points to the television show before Wrexham players step off the team bus wearing vests.
The whiskey sponsor was revealed in a hilarious video alongside McElhenney’s co-stars Charlie Day (right) and Glenn Howerton (left)
The video announcement went down well with football supporters who love Wrexham’s fresh approach to making usually serious and business-like announcements for new investment.
Wrexham are having a great season, with the club targeting back-to-back promotions after winning the National League last season and currently sitting third in English football’s fourth division.
On a more serious note, McElhenney, who also takes on the role of Chief Manhattan Drinker of Four Walls Whiskey, said on Wrexham’s official website following the new partnership: ‘Our whiskey is a tribute to the bar and the free feeling that you get when you enter the four walls – leave all your problems at the door and be in the moment – just like our supporters do when they enter the racecourse grounds.
“We’re proud to wear Four Walls on our sleeves, and I can’t wait for fans around the world to celebrate some wins with a glass of Four Walls soon.”