A $22 stuffed animal delights children, but infuriates their parents because of the mess it causes.
Fluffie Stuffiez was launched in July by Micro-Games America (MGA) Entertainment – the parent company of popular brands like Bratz and Baby Born.
The sweet animal plush has an outer layer of fluff that can be pulled off, revealing the surprise character underneath. In Australia it is available at Big W, Kmart and Toys R Us
A number of parents were outraged by the concept and warned others not to buy it. Others said the toy could help people with trichotillomania, a compulsive desire to pull out hair.
Daily Mail Australia has contacted MGA Entertainment for comment.
Parents are outraged by the amount of mess Fluffie Stuffiez toys leave behind. The cute animal has an outer layer of fluff that can be peeled off to reveal the surprise character underneath
Once the lint is removed, kids can place it in a provided plastic bag to make a 'squishy' toy dime.
Mother Diana disapproved of the toy and wished her child would never have it.
She registered one video of herself as she plucked the seemingly endless purple fluff with a look of anger on her face.
“If you ever want to buy the child of someone you hate a gift, make sure you get the Fluffie Stuffiez, which requires you to individually remove all their fur to reveal the stuffed toy,” she said in a TikTok -video.
Mum Emily also bluntly warned 'don't buy this toy' as she is tired of dealing with the trail of mess it leaves behind.
'That fluff ends up everywhere in your house. It's not worth it at all,” she said in one video.
Hidden underneath is a surprising Rainbow character. In Australia it is available at Big W, Kmart and Toys R Us
Once the lint is removed, kids can place it in a provided plastic bag to make a 'squishy' toy dime (left)
On Reddit, another customer described the toys as simple “nuts.”
'Have any other parents seen this Fluffie Stuffiez? It's a stuffed animal from which you have to peel off a fluffy top layer to reveal its real shape!' the Redditor wrote.
“Then you take the lint and put it in a clear plastic bag for some reason!” Who approved this?!”
Many also raised concerns about plastic waste and choking risks for small children.
'I would NEVER buy this for my kids because it's a piece of junk. But I also know my kids would enjoy it,” one person wrote.
“I saw the commercial and thought, no, worst idea ever,” said another.