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Major change at Weet-Bix after collaboration with one of Australia’s leading dessert brands
- Weet-Bix and Weis have created a summer cereal
- The brands have launched the Weis-Bix mango on the market
The teams at Weet-Bix and Weis have teamed up to create a new breakfast staple.
Weis-Bix Limited Edition Mango breakfast cereal hit supermarket shelves this week, giving customers a chance to hold out summer for a little longer.
It’s the golden crunch and whole grain goodness of Weet-Bix, infused with fruity mango chunks and hints of creamy vanilla flavor in homage to the famous Weis mango ice cream bar.
Jessica Manihera, marketing director for Sanitarium Health Food Company in Australia, said her team wanted to make a cereal that “engaged the senses.”
The Weet-Bix and Weis teams have teamed up to create a new and very summery breakfast staple.
The new cereal costs $6 for 480 grams at Woolworths and Coles and is also available at independent supermarkets.
“You can expect a full flavor experience: the aroma is incredible and the delicious flavor transports you to the tropics,” he said.
“Our team took great care to capture the full sensory experience that celebrates everything Australians love about Weet-Bix and Weis mango ice cream bars. We hope Australia will love the result as much as we do,” he stated.
The new cereal costs $6 for 480 grams at Woolworths and Coles and is also available at independent supermarkets.
Weis-Bix Limited Edition Mango is 83% whole grain, high in fiber, iron and B vitamins, and has a 4.5 star health rating.