Despite that of President Donald Trump Truth Social declaration that “WE DON’T NEED CANADA, THEY NEED US!” On Monday, Las Vegas is doing its best to woo visitors from Canada, which it has been struggling with declining Canadian tourism.
The casino and conference center is particularly vulnerable Canadian calls to boycott travel to the USas Canada has traditionally been Las Vegas’ largest international source market. In 2025, when Trump imposed tariffs and repeatedly expressed his desire to do so annex Canada as the 51st state, approximately 18% fewer Canadians visited Las Vegas than the year before – a decrease of approximately 250,000 visitors.
That has contributed to a decline in tourism and gambling spending, putting millions of dollars in revenues – and the jobs they support – at risk. Strip casino gambling According to the Nevada Gaming Control Board, revenue fell about 4% in fiscal 2025 but rebounded modestly in 2026, helped by increasing business travel, conventions and major events.
As the city looks to build on that momentum, the Las Vegas Convention and Visitors Authority embarked on a sales mission in Western Canada in mid-August, meeting with 100 Canadian travel agents in Vancouver, Calgary and Edmonton.
At the kickoff event, LVCVA CEO Steve Hill had a clear message: “We’re here to make sure you know we care about Canada,” he told travel advisors, Canadian travel news magazine OpenJaw reported. “We know Canada loves Las Vegas. We love Canada too!”
While Hill said the high-end market is holding up, overall decline in the number of visitors has prompted Las Vegas hotels and tourism authorities to get creative to win back Canadian visitors.
‘We would like to welcome them back’
Since January 2026, the Circa Resort and Casino, the D Las Vegas and the Golden Gate Hotel and Casino, all under the Circa Hospitality Group, offered a “Vegas At Par” promotion where Canadian dollars go further. These hotels are located in downtown Las Vegas, approximately 2 miles north of the Strip, near Fremont Street.
Instead of the current exchange rate of $1 CAD to $0.72 USD, the properties offer a more favorable 1:1 exchange rate of $1 CAD to $1 USD. The promotion, available through Aug. 31, attracted more than 75,000 Canadian tourists and generated $15 million in slot coin-ins, the hotels said in a statement.
Circa also offers Canadian guests a discounted $75 helicopter tour of the Strip through a partnership with Papillon Helicopters, down from the regular price of $129.
Circa Hospitality Group did not respond to a request for comment from Business Insider on whether it plans to extend the promotions.
MGM Resorts International also tries to tempt travelers with offers: for example, the hotels in Luxor and Excalibur have an all-inclusive special for two people for $330, including meals and entertainment.
The Luxor and the Excalibur are MGM hotels. Kevin Carter/Getty Images
“We want to remind our friends in Canada that we are still here, and we understand the concerns they have, but we continue to make the city better every day,” Bill Hornbuckle, CEO and president of MGM Resorts, told travel advisors, per OpenJaw. “We would like to welcome them back as soon as they are ready to come.”
Hornbuckle said luxury properties are doing well because people are booking for entertainment and sporting events: “We are seeing an improvement in the figures for the top end of the market that is motivated by events, for example. [Formula 1]” he said.
Air Canada also caters to Canadian travelers with discounted flight and hotel packages in Las Vegas. It’s offering 35% off select Las Vegas packages through September 28, with discounts available at 35 hotels including The Venetian, Caesar’s Palaceand the Bellagio.
