UFC launch legal action against ‘PFC’: The ‘Pillow Fight Championship’ over their ‘confusing’ logo, as bizarre new ring-fighting sport takes off with models, influencers and MMA fighters

The UFC has taken legal action against the newly formed Pillow Fight Championship (PFC), amid concerns over similarities in the two brands’ logos.

Pillow fighting may not sound like much of a threat to the billion-dollar company that is Dana White’s UFC, but the new sport is gaining traction.

Typical fights see fighters from different backgrounds – largely influencers and models – and there are also some MMA fighters who have entered the ring with a pillow in hand.

UFC veterans Istela Nunes, Marcus Brimage and Markus Perez have also competed, and with ESPN now broadcasting meets, the PFC is now making its mark on the television industry as well.

UFC’s complaint stems from a similarity in the two companies’ fonts and logos, with the PFC thus far disagreeing that the similarity is enough to cause enough confusion to warrant a case.

The better-known, octagonal franchise uses a simple logo with the letters ‘UFC’ in bright red as its emblem.

However, PFC’s branding had similarly colored letters “PFC” written out in full above the words “Pillow Fight Championship.”

Despite their disagreement over the possible validity of UFC’s claims, PFC has since changed their lettering to a more orange color in an attempt to clear up any confusion.

PFC CEO Steve Williams was unimpressed by the MMA titans’ argument, telling the New York Post: “It’s ridiculous. Of the 100 million responses, no one ever said anything.”

And when asked if he would face White in a pillow fight, he added: “Yes, I would definitely like to get Dana in the ring.

“He’s ten years younger and has spent his whole life around MMA fighters, but I’m 100 percent sure I’d kick his skinny ass in the first round.”

In the PFC, fighters are armed with six-strap pads that they must hold onto at all times as rivals duke it out over three 90-second rounds, attempting to score points for blows to the head, 360 punches and punches by their opponent. ground.

The franchise’s website details the interesting rules for the sport, stating that they cannot hold their free arm straight in front of them, cannot jostle each other and cannot stand still for more than three seconds.