Trump slams Bud Light for pandering to ‘radical left’: ex-president says Anheuser-Busch now knows ‘money talks’ after Dylan Mulvaney ad campaign – amid calls to ‘defund left-wing awakened companies’
- The former president warns Bud Light that conservatives could continue their boycott
- It came when the 76-year-old was promoting a book on “waking up” business written by a longtime supporter
- Dylan Mulvaney, a transgender actress, took part in a Bud Light campaign on social media last month
Donald Trump has criticized the makers of Bud Light for pandering to the “radical left” after it used a notorious transgender influencer to promote the popular beer.
The former president mocked parent company Anheuser-Busch for hiring Dylan Mulvaney, who rose to fame after documenting her gender transition on TikTok.
On his Truth Social account, the real estate magnate praised a conservative author who recently called the ad campaign “an awakened, ignorant, incredibly stupid miscalculation.”
It’s time to beat the radical left at their own game. Money talks – Anheuser-Busch understands that now. Great new book by Wayne Allyn Root. Buy your copy today!’ Trump wrote.
Addressing the Bud Light feud on his Truth Social account, Trump suggested Republicans should boycott the watery American beer over Mulvaney’s use in the PR stunt
Wayne Allyn Root, a conservative pundit, has been a longtime defender of the 45th president, even launching a failed bid for the White House in 2008.
Root wrote “The Great Patriot Protest & Boycott Book” two years ago and has long been an ardent supporter of the 45th President of the United States.
The 61-year-old, who has spread bogus conspiracy theories online in the past, argues that customers should “discourage left-wing awakened businesses.”
In short, conservatives and patriots must wield the power of the stock market. Money talks. We have the power to change the direction of this country by changing the direction of corporate policy,” said Root.
The ex-television pundit caused a stir in 2017 when he falsely claimed that a mass shooting in Las Vegas was an “obviously coordinated Islamic terror attack.”
The Bud Light controversy arose when Mulvaney was given a commemorative tin showing her face to mark her “365 Days of Being a Girl.”
Mulvaney announced her plans to transition last year and underwent invasive facial feminization surgery in December 2022.
In the gruesome operation, bones are cut from a patient’s face and abraded in an attempt to soften the masculine features.
But the PR stunt sparked a furious backlash from conservatives, who accused the brand of meddling in one of the most hot-button culture war issues out there.
Mulvaney, a 26-year-old actress, took to Instagram in a social media collaboration with the popular beer manufacturer
Sales of the watery, low-calorie beer immediately fell by more than a fifth, prompting fears the ongoing boycott could do lasting damage.
In the wake of the video, Anheuser-Busch lost more than $6 billion in market cap in just six days.
Shares of the beer giants traded roughly just over a 5 percent drop in total share value and the company’s market capitalization was $113.33 billion.
And in the first week after the video was posted, Bud Light sales were down 6 percent, while Coors Light was up 3.5 percent and Miller Lite was up 3.1 percent.
Brendan Whitworth, head of US operations for Anheuser-Busch InBev, said on April 14 that he regretted the division caused by the company’s partnership with Mulvaney.
“It was never our intention to be part of a discussion that divides people,” the CEO wrote. “It’s our job to bring people together over a beer.”
Two executives, Alissa Heinerscheid, vice president of marketing at Bud Light, and Daniel Blake, vice president of marketing at Budweiser, were furloughed in late April after receiving death threats.
Several celebrity faces criticized the brand for their decision after pro-Trump Kid Rock shot the cans, saying, “F*** Bud Light, and f*** Anheuser-Busch.” Have a great day.’