Travis Kelce proudly showed his support for his girlfriend Taylor Swift while wearing a Fearless friendship bracelet ahead of a Cannes Lions panel on Thursday.
The NFL star, 34, joined his brother Jason, 36, for a Sport Beach Q&A to discuss their New Heights podcast, and during the event they discussed the impact the singer’s fans have had on his show .
Ahead of the talk, Travis cut a casual figure as he arrived in a pastel crochet shirt, with a statement addition inspired by Taylor’s fiercely devoted following.
The sportsman wore a Fearless beaded bracelet in a sweet nod to Taylor’s 2008 hit, which performed at every show on her Eras Tour.
During the panel, Jason and Travis said it was “fun” to embrace the new audience that Taylor, 34, has brought to their podcast.
Travis Kelce proudly showed his support for his girlfriend Taylor Swift while wearing a Fearless friendship bracelet ahead of a Cannes Lions panel on Thursday
The singer will kick off the London leg of her Eras Tour at Wembley Stadium on Friday
Travis joined his brother Jason for a Sport Beach Q&A to discuss their New Heights podcast, and during the event they discussed the impact the singer’s fans have had on his show.
“We want to make sure we stay loyal to the people who have tuned in from day one,” Jason said, adding that many of their early listeners “are diehard football fans” who tune their show to football-related content.
He added that their podcast also included a “lifestyle” element where the brothers “even” discussed their lives before the demographic shift” when Travis and Taylor’s relationship became public knowledge.
Jason continued, “But now it’s really expanded. It’s been fun for me, I have three little girls, so in some ways the show and everything that’s gone on over the last year has given reasons for girls to get involved in a sport that there wasn’t much interest in before.
“So all of a sudden dads are hanging out with their daughters and worlds are colliding, and our show becomes a place where worlds collide again, and it’s great.”
Travis agreed with his brother and shared insight into how they try to balance football and lifestyle content during their podcast.
He said, “You have to listen to your viewers, you have to listen to the responses and your demographics, and see who you’re talking to.”
Since Travis is just a short ferry ride away from Britain, where Taylor will continue her Eras Tour in London, it remains to be seen if he’ll show up to support her.
Swifties are currently counting down the hours until Taylor kicks off the London leg of her Eras tour at Wembley Stadium.
Ahead of the talk, Travis cut a casual figure as he arrived in a pastel crochet shirt, with a statement addition inspired by Taylor’s fiercely devoted following
The athlete wore a Fearless beaded bracelet in a sweet nod to Taylor’s 2008 hit, which performed at every show on her Eras Tour
During the panel, Jason and Travis said it was “fun” to embrace the new audience that Taylor has brought to their podcast
“We want to be careful to stay loyal to the people who have tuned in from day one,” Jason said, adding that many of their early listeners “are diehard football fans.”
Travis agreed with his brother and shared insight into how they try to balance football and lifestyle content during their podcast
The star will take to the stage for three nights on Friday before returning to the British capital for a further five nights in August.
Taylor’s run in the capital is the number of nights a solo female artist plays Wembley Stadium on a single tour.
To celebrate Taylor’s visit to the iconic stadium, artist Frank Styles painted a giant mural of the singer’s face on the steps.
This comes after she thanked fans for attending her series of shows in Liverpool after playing the final Anfield Stadium date on Saturday.
The hit singer, who regularly breaks records, played the 100th show of her Eras Tour in Liverpool on Thursday, the first of three consecutive shows.
According to Pollstar’s 2023 year-end charts, the tour became the first to cross the billion-dollar mark last year.