Toshiba unveils next-generation QLED TV with Dolby Vision-Atmos starting at just Rs. 26,999

New Delhi, May 7, 2024: Toshiba, Japan’s No. 1 TV brand and consumer electronics pioneer, today announced the launch of its all-new C450ME QLED TV. Equipped with the state-of-the-art REGZA Engine ZR, which delivers unprecedented image quality, and the Regza Power Audio for an excellent sound experience. This model exemplifies the philosophy of “Essential Beauty” with its elegant design, finely tuned and designed in Japan. The C450ME targets sophisticated viewers with luxurious ultra-thin bezels and a sleek design that blends seamlessly into any living space. Because Dolby Vision-Atmos enhances the viewing experience, the Toshiba QLED TV offers a perfect blend of advanced technology and competitive prices. Now available on leading e-commerce platforms starting at an attractive price of INR 26,999, this TV makes premium technology accessible to a wider audience.

“In today’s fast-paced world, consumers deserve a home entertainment experience that integrates seamlessly into their lives,” said Mr. Steven Li, MD of Toshiba Televisions. “Our new Toshiba QLED TV is designed to do just that. We’ve gone beyond picture quality to deliver stunning visuals, smooth motion for gamers and immersive sound that takes you to the heart of the action. With user-focused features and competitive pricing, this launch makes premium technology accessible to everyone, so they can enjoy their favorite content in a whole new way.”

Toshiba’s new C450ME TV offers a stunning viewing experience in three different formats to meet a variety of home entertainment needs. It makes a powerful statement with its sleek, ultra-thin bezel design that minimizes distractions and creates a virtually borderless viewing experience. The premium stand adds a touch of luxury and ensures stability, while the minimalist aesthetic complements any modern living space.

Furthermore, as the Official TV Partner of Euro Cup 2024 in Germany, Toshiba Television reaffirms its commitment to delivering premium entertainment experiences to fans around the world, combining cutting-edge technology with the passion for sports.

Immersive viewing experience: a feast for the senses

REGZA Engine ZR: Powered by the REGZA Engine ZR, Toshiba TV’s proprietary technology, this TV unlocks the full potential of 4K resolution.

Quantum Dot Color – Vivid and lifelike: With Quantum Dot Color technology, Toshiba TV delivers a color spectrum that is both vibrant and lifelike. From subtle nuances to vibrant hues, every detail is enhanced, creating an immersive and captivating viewing experience.

Dolby Vision and HDR 10+ decoding: Experience stunning visuals and rich, immersive sound with Dolby Vision and HDR 10+ decoding. From deep black to bright white, every scene is brought to life with breathtaking realism, guaranteeing unforgettable moments.

REGZA Power Audio: Experience unparalleled sound with REGZA Power Audio. Dolby Audio, Dolby Atmos and DTSX technologies ensure crisp, clear and perfectly balanced sound.

Designed for excellence: powerful performance for every user

AI 4K Upscaling – Upscale your content to near-4K reality: Toshiba TV’s AI-powered technology enhances non-4K content to near-4K quality, intelligently analyzing and enhancing every frame for remarkable clarity and details.

Game Mode: Game Mode offers optimized display capabilities and minimal input lag, making every game feel lifelike and drawing you deeper into the action. In addition to supporting gaming features such as ALLM, VRR and eARC.

VIDAA – Simplified access to content with integrated voice assistants: VIDAA simplifies access to content effortlessly. Whether users stream programs or control their TV with built-in voice assistants such as Alexa and VIDAA Voice, VIDAA provides a seamless and intuitive experience. Known for its convenience, speed and security, the VIDAA operating system offers a wide range of global and local entertainment options including Netflix, Prime Video, Apple TV, YouTube, Disney+Hotstar, JIO Cinema, Zee5 and more.

Connectivity: With HDMI, Bluetooth, Dual Band 2.4G+5G and USB media player options, this TV offers versatile connectivity options.

Toshiba TV’s commitment to excellence is reflected in rigorous quality testing, which ensures that each TV passes more than 1200 performance tests, 3000 km transport tests, more than 1000 times 1200 mm drop tests and extreme temperature resistance from -30°C to 60°C.

Price and availability

During the initial launch period, customers can benefit from special introductory prices. The 55-inch 55C450ME is offered at Rs. 37,999, the 50-inch 50C450ME will be priced at Rs. 32,999, and the 43-inch 43C450ME will be available for Rs. 26,999.

The 43-inch and 50-inch models will be available from May 7, 2024, with the 55-inch model following shortly thereafter.

Exclusive launch offer:

Experience unparalleled entertainment with Toshiba TV’s exclusive Amazon and Flipkart offerings! From May 7 to May 31, 2024, customers who buy now will receive a one-year premium subscription to Disney+ Hotstar worth Rs 1499/- along with a Jio Cinema family premium subscription worth Rs 1788/-. Dive into a world of endless entertainment and convenience with Hisense.

Disclaimer: No Business Standard Journalist was involved in the creation of this content