TikToker Hannah Williams, 27, who shot to fame asking strangers how much they earn reveals the HUGE amount she made last year after millions tuned in to watch her clips
A 27-year-old TikToker who rose to fame by asking strangers on the street how much they make just revealed how much she made last year.
Hannah Williams and her husband James Daniels, a videographer, raised a whopping $1 million in 2023 by asking strangers what they do for a living and how much they make.
In a recent video she posted on TikTok, Instagram and other social media platforms, the couple shared the breakdown of their income sources.
The content creator revealed that most of the money they made under the name Salary Transparent Street, a social media brand, came from partnerships and advertising.
She added that of the total $1 million in sales she earned last year, she and her husband only received salaries of $125,000 and $65,000 respectively.
Hannah Williams, 27, and her husband, James Daniels, rose to fame by asking strangers on the street how much they earn and revealed how much they earned last year
The couple made a whopping $1 million in 2023 by asking strangers what they do for a living and how much they make
The content creator revealed that most of the money they made under the name Salary Transparent Street, a social media brand, came from partnerships and advertising
Williams, a graduate of Northern Virginia Community College and Georgetown University, quit her job as a data analyst, which paid $115,000 a year, in 2022 to work full-time on her social media brand Salary Transparent Street.
The 27-year-old admitted that she and her husband were reluctant to quit their jobs: “He was going to quit with me, but we were a little hesitant.”
“It was such a drastic change, so we were like, ‘Let’s wait a little longer.’ A few weeks later it was a no-brainer. We loved what we did. We wanted to do more of it.”
She founded the platform to encourage people to talk openly about their work and advocate for more pay transparency, she said.
“If the Great Resignation has taught us anything, it is that there is power in numbers,” she explained an interview from 2022 with the Washington Post.
‘When employees are empowered, they can actually influence change. I thought, what better way to get open salaries on the Internet than by asking strangers on the street?’
But she didn’t expect the overwhelming response from social media users: “I thought it would be a success, but I had no idea it would go so viral.”
Williams, a graduate of Northern Virginia Community College and Georgetown University, quit her job as a data analyst, which paid $115,000 a year, in 2022 to work full-time on her social media brand Salary Transparent Street.
She founded the platform to encourage people to talk openly about their work and advocate for more pay transparency, she said
The 27-year-old admitted that she and her husband were reluctant to quit their jobs: ‘He was going to quit with me, but we were a little hesitant’
After two years, Williams has amassed more than 2.7 million subscribers, who watch her clips of people talking publicly about their wages on the street.
“About 80,” said a woman who works in supplier management. “It’s a good starting job after school. I can afford my life, but I think there could be something extra in it.”
One man said, “I’m a recruiting consultant for a media company in the DC area. I make over $120,000.”
“I’m a registered nurse in Florida,” someone else shared in a video, “I make $80,000 a year.”
Williams also interviewed people in finance and software engineering, who earned some of the highest salaries she heard in 2023.
A woman who works in healthcare technology said on the street in Denver, Colorado, “Yes, artificial intelligence and machine learning. I make about $230,000.”
Vivian Tu, a financial maker living in New York City, said, “Last year I paid myself a salary of about $300,000, but my company made about $3.2 million.”
Williams also interviewed people in finance and software engineering, who earned some of the highest salaries she heard in 2023
After two years, Williams has amassed more than 2.7 million subscribers, who tune in to her clips of people talking publicly on the street about their wages.
Vivian Tu, a financial maker living in New York City, said, “Last year I paid myself a salary of about $300,000, but my business cost about $3.2 million.”
In one of Williams’ recent videos, she and Daniels sat down and revealed their own 2023 earnings.
“The reason we decided to share how much we’ve made is because we can’t just talk the talk, we have to walk the walk,” Williams said. the Washington Post.
“One of the most common questions we get from our community in the comments section is, ‘How much do you make?’ And I think that’s a fair question.’
Through brand partnerships, Williams brought in $1,012,329, a significant portion of the $1,043,740 she made last year.
“Sometimes our partnerships with one brand are worth six figures, and that’s because we work with them all year long,” Williams explained in the video.
“Having a viral video doesn’t make you a millionaire,” she said. ‘We learned that very quickly.
“But if you have the passion and idea to build a business behind a social media page, you can generate a lot of revenue from brand deals,” she added.
She and Daniels have created hundreds of videos that have been viewed nearly a billion times, and also built a website with payment information and resources for job seekers.
She said: “We have to look at this as a business but also consider the impact. It’s really not just about viral videos. The question is: what can we do with this information to ensure it doesn’t just get lost in the interwebs? How do we have an impact?’