Tiger Woods has launched his new clothing line with TaylorMade following the end of his 27-year relationship with Nike. Woods will tee off in the Genesis Invitational on Thursday and will be branded ‘Sun Day Red’, named after his traditional color choice for the final round of tournaments. The logo, a tiger emblem, consists of 15 stripes, the number of majors the 48-year-old has won.
“This is the right time in my life,” Woods said at the launch in Los Angeles. “It is a transition phase. I’m not a child anymore. I want to have a brand that I am proud of. Sunday red – it’s me. It started with mom (Kultida). Being a Capricorn, she thought my power color was red, so I wore red as a junior golfer and won a few tournaments.
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“And lo and behold, I go to a university that is red, Stanford is red. We wore red on the last day of every tournament, and after that I wore red every tournament I played as a professional. It has become synonymous with me.”
Woods will make his first competitive appearance of 2024 at Riviera Country Club – in a tournament benefiting his foundation – as he continues his latest comeback from injury. The former world number 1 underwent ankle surgery last April after withdrawing from the Masters in the third round and did not compete again until the Hero World Challenge in December.
Woods finished 18th in the 20-man field in the Bahamas, but said he was pleased with his progress and believes competing in one tournament a month is realistic this season.