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An Australian fashion designer has boasted a pair of jeans made with comfort in mind to fit any body shape or size.
On his last Instagram video, Brittney Saunders donned the $99 ‘ultra-stretch’ Axel Jeans in a size 12 from her own clothing brand FAYT The Label.
‘Have you ever struggled to find jeans that not only fit you in all the right places, but are also so comfortable that you can sit or drive in them without feeling restricted?’ she said in the clip.
“If that’s you, say less because I have the perfect pair of jeans and I’m wearing them right now.”
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In her latest Instagram video, Brittney Saunders (pictured) donned the ‘ultra-stretch’ light blue jeans that ‘fit her like a glove’. FAYT The Label’s $99 jeans are made with comfort in mind to fit any body shape or size.
In the clip, Brittney can be seen pulling the material on the side of her thigh out to show how much it can be stretched.
‘Can you see this? I am curvy and this is stretchy on my body. It is in no way restrictive,’ she said.
‘It doesn’t open in the back, but they sit very well.’
She further tests the layout by jumping up and pulling her knees up to her stomach.
And you don’t have to jump to put them on! These will literally slip on your body like a glove. Trust me,’ she added.
‘Can you see this? I am curvy and this is stretchy on my body. It is in no way restrictive,’ Brittney said.
According to the product description on the FAYT website, the wide-leg jeans are made with functional front and back pockets, and are made from a cotton-spandex blend.
Since then, the video has been viewed more than 153,000 times and hundreds were eager to purchase a pair.
‘I’M SOLD,’ one person commented, another wrote: ‘Obsessed with your jeans, all of them.’
‘I bought a couple pairs of jeans from Fayt and the quality and fit are second to none. My ONLY wish is that you guys would also make slim fit jeans for when I want a skinny leg or tighter look,” added a third.
Customers who have already purchased the product raved about it in reviews.
‘The MOST COMFORTABLE jeans I’ve ever worn. The perfect amount of stretch, the softest denim, and the perfect high waist. Love love love,’ wrote one shopper.
Brittney previously told FEMAIL how the success of her business began and offered her advice to those looking to follow in her footsteps. She is the proud CEO and founder of Fayt The Label, Staple Swim, Form Active, Fayt The Store, Outdo Collective and Outdo Espresso cafe.
Brittney launched her first clothing brand, Fayt The Label, on September 14, 2017 with no prior knowledge or experience. The brand offers stylish clothing in a wide variety of sizes and high-quality fabrics, ranging from sizes 6 to 24.
Brittney previously told FEMAIL how the success of her business began and offered her advice to those looking to follow in her footsteps.
She is the proud CEO and founder of Fayt The Label, Staple Swim, Form Active, Fayt The Store, Outdo Collective and Outdo Espresso cafe.
Fayt The Label (Pronounced Fate) launched in September 2017 while Brittney’s YouTube career was in full swing.
The brand offers stylish clothing in a wide variety of sizes and high-quality fabrics, ranging from sizes 6 to 24.
“I’m a curvy girl myself, so I understand the difficulty of shopping for clothes, especially online, so that’s something I keep in mind with every piece we design,” Brittney said.
Her other brands Staple Swim, Form Active and Fayt The Store are also retail-based, making it easy for Brittney to organize her time and prioritize jobs.
His latest venture Outdo Collective and Outdo Espresso will be both a café and a creative space for events, workshops and brand activation.
“People always ask me ‘how do I start my own business?’ and my answer is always Google,” Brittney said.
But the road to success was difficult at times and Brittney invested ‘six figures’ to get Fayt The Label up and running.
‘I’ll be completely honest with you, I had no idea what I was really doing. I had no guidance, but I feel like I’ve always had an entrepreneurial mindset,” she said.
‘People always ask me ‘how do I start my own business?’ and my answer is always: Google.
‘I can confidently say that I have learned everything I know about Google business and I use it almost daily, even now when I need to know something!’
Brittney’s achievements show that it doesn’t take a ‘million dollar business idea’ to run a successful brand while also proving that anyone can do it if they have the drive.