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A Texas influencer who sent clients with anorexia $300 weight loss plans as part of a fitness program that also allegedly misled women about ‘custom’ diet plans will stand trial next month.
Brittany Dawn Davis had promised to help thousands of women with fitness packages priced from $92 to $300 that offer personalized health plans, coaching services, exercise, and nutrition advice.
But a lawsuit filed in early 2022 claims that the personalized plans and advice never happened and that the program violated consumer protection laws, misled people with eating disorders and used deceptive practices to get clients.
Davis, who has amassed more than 474,000 followers on Instagram, gave up his fitness years ago after customers began complaining about his questionable business practices. She is scheduled to stand trial on March 6 in Dallas County, Texas.
Brittany Dawn Davis will go on trial on March 6 after allegedly misleading clients about ‘custom’ diet plans and exacerbating clients’ eating disorder conditions.
Davis, who has amassed more than 474,000 followers on Instagram, gave up his fitness years ago after customers began complaining about his questionable business practices.
At least 14 women with eating disorders turned to Davis for help with their recovery, but claimed that he instead made their conditions worse with low-calorie diet regimens that would only be suitable for those looking to lose weight, according to the Prosecutor’s lawsuit. Texan General.
In one case, a former client who weighed 80 pounds at the time signed up for Davis’ program because she advertised herself as an “eating disorder soldier.”
That client almost passed out due to poor nutrition, reported the Dallas Morning News.
The lawsuit also claims that Davis charged customers a shipping fee for emailed diet and nutrition plans that were supposed to be individualized to meet customers’ specific needs, but were instead generic.
Prosecutors said the influencer, who ran a company called Brittany Dawn Fitness LLC, began selling online exercise packages to thousands of customers in 2014, promising each one they would receive “personalized” nutritional coaching and guidance.
Pricing for the plans ranged from $92 for a one-time consultation to $300 for three months of nutritional counseling, training, and coaching.
“However, the online nutrition and fitness plans delivered to consumers were not individualized,” the lawsuit says. “Defendants also failed to provide promised training and checks.”
Davis had promised to help thousands of women with fitness packages priced from $92 to $300 that offer personalized health plans, coaching services, exercise and nutrition advice.
Davis posted before and after photos of herself on Instagram to promote her show.
Davis began running into trouble in 2019 after a growing number of women said he was selling them “generic” workout plans and later deleted their complaints on social media.
Davis began receiving criticism from customers in 2019 after a growing number of women said it sold them “generic” workout plans and then deleted their complaints on social media.
She ignored customer complaints until 2019, when a public outcry over her services led her to address the complaints on YouTube.
“I made a mistake,” he said. “I took full responsibility for it, I did things right and I did what it took to make things right. As a business owner, as an influencer, I’ve learned from it and I’m a great example of what can happen when you have a platform and you get it wrong.”
After complaints began to surface, Davis took down the website where he sold diet and fitness plans.
But many of his disappointed customers said they didn’t receive refunds for the bogus plans. In a private Facebook group dedicated to whistleblowing about Davis, more than 5,000 women came together to share their horror stories.
A customer who purchased a 90-day plan received only one email from Davis. Another customer who purchased a similar plan said Davis cut off contact within two weeks.
Others said that when they contacted Davis with a specific inquiry or question, they received impersonal responses like ‘THAT’S MY GIRL! You’re killing it! or ‘you have this baby!’
Davis referred her clients to a “Team Brittany Dawn” Facebook group for support, but the forum fell apart when the clients realized they had identical plans, according to the court document.
‘A consumer commented that “at first I thought you created this training plan based on my needs and wants…until I referred 2 friends to you and their plans were the same,” the legal filing states.
Davis referred her clients to a ‘Team Brittany Dawn’ Facebook group for help, but the forum fell through when clients realized they had identical plans.
At least 14 clients mentioned eating disorders in their complaints, even though Davis claimed that he never treated clients with eating disorders, the lawsuit claims.
Clients said they did not tailor the nutrition plans appropriately for those recovering from eating disorders and added an additional “delivery fee” to the documents via email.
The lawsuit also claims that he misled consumers with eating disorders, luring them with a YouTube video in which he claimed to have overcome his own eating disorder through exercise and a healthy diet.
She promoted her fitness plans on social media posts, according to the court filing, leading potential clients to believe she had special training to address eating disorders.
‘One consumer noted that “the main reason I chose it [Ms. Davis] Of all the trainers out there, she specifically billed herself as an “eating disorder soldier.”
“It was incredibly important to me that the person I chose to train me had an idea of what it was like to deal with an eating disorder.”
More than a dozen eating disorder patients who signed up for Davis’s plans said they received “low-calorie macronutrient suggestions that would only be suitable for someone who needed to lose weight, not gain it.”