Police say the accident in the town of Migori happened along a major highway when the driver lost control.
A truck plowed into pedestrians and motorcycle taxis near the Tanzanian border in western Kenya, killing at least 10 people and injuring 10 others.
The accident in the town of Migori happened on Saturday along a major highway when the driver lost control of the wheel.
An operation was underway to free people trapped under the truck, and the death toll is feared to rise, Migori police chief Mark Wanjala said.
Two more people were said to have crossed a bridge and ended up in a river, Wanjala said.
Witnesses told local media that the truck driver honked his horn repeatedly before the accident. The truck was carrying sacks of rice towards the border town of Isebania, to neighboring Tanzania.
Videos emerged on social media of people looting the rice while people were trapped under the track.
Many Kenyans travel to their rural homes during the Easter holiday and road accidents during the busy season are common.
In January, at least 21 people were killed and 49 others injured when a bus on its way to the capital Nairobi crashed shortly after crossing the border into Uganda.
In southeastern Kenya, ten people were killed in 2019 after a bus collided with a truck on the side of the road.