Sydney Sweeney is sure to make waves again with her latest sizzling new campaign.
The 28-year-old stars in a new ad for sports prediction market Novig, but her naked body threatens to distract from the ad’s message.
Using footballs to protect her modesty, a scantily clad Sweeney seductively urged viewers to check out all the different sports available on Novig.
‘Do you think you know sports? Prove it. Novig is just sport,” she said.
As she sits naked on a basketball hoop, she continues, “So they wanted a show? Just exercise.’
Sweeney, who now wears nothing but shoulder pads and has a football positioned above her lower back, adds, “You can trade this sport.”
Sydney Sweeney is sure to make waves again with her latest sizzling new campaign
The 28-year-old stars in a new ad for sports prediction market Novig – but her naked body threatens to distract from the ad’s message
From billiards to hockey, Sweeney somehow managed to turn a variety of otherwise unsexy sports into something hot and heavy.
“Just you, your looks and sport,” she continues.
Unsurprisingly, the campaign sent fans into a frenzy.
“She broke the entire internet.. AGAIN NNN,” someone commented.
It’s just the latest ad A-lister Sweeney has scored in her wildly successful career.
Still, she faced controversy last year after appearing in an American Eagle ad with the tagline “Sydney Sweeney Has Great Jeans,” a play on “great genes.”
The phrase – and Sweeney’s handsome blonde looks – sparked a heated debate online when it launched in July, with many accusing the company of promoting eugenics and white supremacy. Some even compared the ad to “Nazi propaganda.”
In an interview with People, the Euphoria star said remaining silent about the controversial ad only fueled the uproar.
Sweeney went completely naked while sitting on top of a basketball hoop
She seductively modeled a football wearing little more than cleats
In one particularly spicy moment, Sweeney wore shoulder pads while protecting her nether regions with a football
“I was honestly surprised by the response,” Sweeney said. ‘I did it because I love the jeans and the brand. I do not support the positions some people chose to join the campaign.
“Many have given me motives and labels that are simply not true,” she added.
American Eagle took a strong stance against the backlash and kept the campaign focused on personal style, self-confidence and authenticity.
“Sydney Sweeney Has Great Jeans is and has always been about jeans,” the company stated in an August 1 post on Instagram. “Her jeans. Her story. We continue to celebrate how everyone wears their AE jeans with confidence, in their own way. Nice jeans look good on everyone.’
Despite an initial decline, the campaign quickly achieved its goal by distinguishing itself in a competitive market.
After the ad appeared, the buzz and debate allowed American Eagle to gain a large number of new customers. Rising sales figures led to sellouts of jeans and stimulated investor interest.
Sweeney even managed to make billiards sexy
“She broke the entire internet.. AGAIN NNN,” someone commented
‘Do you think you know sports? Prove it. Novig is just sport,” she said
She was waving a tennis racket in her underwear
