Sports Illustrated swimsuit supermodel turned millionaire entrepreneur, 60, is almost unrecognizable as she steps out in Montecito – but can you guess who it is?

She is one of the world’s richest former supermodels after founding a lucrative brand licensing company at the height of her highly successful cover girl career.

After getting her big break as a model in the 1980s, the brunette beauty’s first claim to fame appeared in 13 consecutive issues of Sports Illustrated, including three covers — one of which the magazine would name as the greatest swimsuit cover of all time in 2014.

But these days it’s not so easy to catch a glimpse of the 60-year-old married mother of three, who was nearly unrecognizable during a rare appearance in Montecito last week.

Can you guess who it is?

The thirteen-time Sports Illustrated swimsuit model was spotted in her Montecito neighborhood earlier this week

Dressed in a denim jacket, blue jeans and slippers, Ireland looked casual and relaxed - a stark contrast to the glamorous image she was known for in her heyday

Dressed in a denim jacket, blue jeans and slippers, Ireland looked casual and relaxed – a stark contrast to the glamorous image she was known for in her heyday

She was seen shopping at the local bank, where she withdrew several hundred dollar bills

Kathy Ireland

She was seen shopping at the local bank, where she withdrew several hundred dollar bills

It’s Kathy Ireland.

The model turned entrepreneur, who turns 61 later this month, was spotted walking around her neighborhood on Tuesday, making a quick stop at Pierre LaFond & Co Marketplace to grab one of their popular $4 large cookies, an exclusive reveals. photos from DailyMail.com.

Dressed in a denim jacket, blue jeans and slippers, Ireland looked casual and relaxed – a stark contrast to the glamorous image she was known for in her heyday.

Her However, the famous mane of tawny hair was clearly visible and flowing as she walked into the store. She only spent a few minutes picking up some goods before driving away.

Locals and clients didn’t seem to recognize the down-to-earth local beauty who made such a big splash in the world of modeling and business.

Ireland, who grew up in Santa Barbara, was seen again the next day while shopping at the local bank, where she withdrew several hundred dollar bills.

At one point, she appeared engrossed in her cell phone, carefully checking her receipt as she walked back to her car.

The model-turned-entrepreneur, who turns 61 later this month, was spotted in her neighborhood on Tuesday

Ireland made a quick stop at Pierre LaFond & Co Marketplace to grab one of their popular $4 large cookies, exclusive photos from DailyMail.com show

The model-turned-entrepreneur, who turns 61 later this month, was spotted in her neighborhood on Tuesday during a quick trip to the Pierre LaFond & Co Marketplace to grab one of their popular $4 large cookies, according to exclusive photos from DailyMail.com

Ireland rose to fame as a supermodel in the 80s and 90s, appearing in Sports Illustrated for 13 consecutive swimsuit issues and on three covers

Ireland rose to fame as a supermodel in the 80s and 90s, appearing in Sports Illustrated for 13 consecutive swimsuit issues and on three covers

Kathy was discovered by modeling agents at the age of 17, while attending high school

Kathy Ireland

Kathy was discovered by modeling agencies at the age of 17, while attending high school

To the residents of Montecito, the brunette is just Kathy, the cute tomboy who became a stunner and grew up surfing and biking in the idyllic seaside town

To Montecito residents, the brunette is just Kathy, the cute tomboy who became a stunner and grew up surfing and biking in the idyllic seaside town

Ireland rose to fame as a supermodel in the 1980s and 1990s before launching her business empire Kathy Ireland Worldwide (kiWW), which reportedly grosses $2 billion annually and gives her a personal net worth of around $400 million.

But to the residents of Montecito, she’s just Kathy, the cute tomboy who became a firecracker and grew up surfing Hammond’s Beach in Santa Barbara, riding her bike along Coast Village Road and even having her own newspaper route nearby.

As she grew into a stunning beauty as a teenager, she worked as a hostess at the popular family restaurant and pizzeria Petrini’s in nearby Santa Barbara.

A local resident tells DailyMail.com: ‘Let’s just say this: when Kathy had a shift, there were a ton of pizzas sold. She wasn’t so arrogant then, she was – and is – one of the nicest people around.’

At the age of 17, Kathy was discovered while attending a high school.

Her 1989 Sports Illustrated cover became a top-selling magazine and was awarded the best Sports Illustrated swimsuit cover of all time at the magazine's 50th anniversary event.

Her 1989 Sports Illustrated cover became a top-selling magazine and was awarded the best Sports Illustrated swimsuit cover of all time at the magazine’s 50th anniversary event.

This was 40 years ago: the siren featured in an advertisement for a fitness machine

This was 40 years ago: the siren featured in an advertisement for a fitness machine

Today, Ireland runs a lucrative brand licensing company, Kathy Ireland Worldwide, which reportedly brings in $2 billion annually and gives her a personal net worth of approximately $400 million.

Today, Ireland runs a lucrative brand licensing company, Kathy Ireland Worldwide, which reportedly brings in $2 billion annually and gives her a personal net worth of approximately $400 million.

Ireland married Dr. in 1988.  Greg Olsen and the couple have three children: Erik, 29, Lily, 25, and Chloe, 20.

Kathy Ireland and daughter Chloe Olsen attend Daily Front Row's 7th Annual Fashion Media Awards 2019 in New York City

Ireland married Dr. in 1988. Greg Olsen (left) and the couple have three children, Erik, 29, Lily, 25, and Chloe, 20, (pictured right in 2019)

By the time she graduated from high school in 1981 – from San Marcos, Santa Barbara – she was working full-time at the Elite Modeling Agency.

She has appeared in Sports Illustrated magazine for 13 consecutive swimsuit issues and on three covers.

In 1993, she started her KIWW company with a simple sock line that became a hit at discount chain Kmart.

From then on, its licensing agreements included furniture, rugs, clothing and a total of 15,000 products.

With her busy schedule, it’s no wonder she isn’t seen much in Montecito.

Nowadays, Ireland’s social media shows that she is very busy with her business and family.

In 2018, she sold her two-acre Tuscan-style estate there for almost $13 million, but she still lives in the Santa Barbara area.

The devout Christian married Dr. in 1988. Greg Olsen, and the couple have three children: Erik, 29, Lily, 25, and Chloe, 20.