Rihanna puts on a VERY busty display in a sexy sand-coloured dress as she attends a launch event for her Fenty Beauty brand in LA

Rihanna put on a busty display in a sand-colored tube dress at a launch event for her Fenty Beauty brand in LA on Friday.

The billionaire singer, 36, fit into the backdrop of the event to promote her company’s latest product.

Rihanna showed off her striking cleavage and donned the dress with a tight corset top and an elegant midi skirt.

She paired the dress with jewelry and nude lace-up heels that wrapped around her legs.

Rihanna completed her look with a silver anklet, her famous white pedicure and a luxurious blonde wig with a side parting.

Rihanna, 36, put on a busty show in a sand-colored sheath dress at a launch event for her Fenty Beauty brand in LA on Friday

The billionaire singer fit in with the event's backdrop to promote her company Fenty Beauty's latest product

The billionaire singer fit in with the event’s backdrop to promote her company Fenty Beauty’s latest product

Rihanna showed off her striking cleavage and wore the dress with a tight corset top and an elegant midi skirt.

Rihanna showed off her striking cleavage and wore the dress with a tight corset top and an elegant midi skirt.

Founded in 2017, Fenty Beauty announced the addition of Soft’Lit Naturally Luminous Longwear Foundation to their range.

It comes after Rihanna’s fashion company Fenty enjoyed a series of promotional events for their new Puma collaboration.

At Tuesday’s event, Rihanna camouflaged herself as a tree in a green full body suit, complete with branches and leaves.

She posed for photos and blended in with her outdoor setting to model the Creeper Phatty Earth Tone sneaker.

In her second nature-themed look, Rihanna later changed into a leafy top and brown cargo pants.

The original Creeper was launched in September 2015, a platform version of PUMA’s iconic Suede sneaker.

The Creeper Phatty, Rihanna’s latest version of the shoe, is “bigger, bolder and bolder than ever” with an oversized design and a stacked rubber sole.

The collaboration is coming after her announced that her Fenty Beauty brand will now be available in China.

It’s a huge business move for the star, with China now the world’s second-largest beauty market after the US.

She paired the dress with gold jewelry and nude lace-up heels that wrapped around her legs

She paired the dress with gold jewelry and nude lace-up heels that wrapped around her legs

Rihanna completed her look with a silver anklet, her famous white pedicure and a luxurious blonde wig that she parted to the side

Rihanna completed her look with a silver anklet, her famous white pedicure and a luxurious blonde wig that she parted to the side

The beauty showed off her dazzling white smile as she posed for photos

She was then pictured sorting her sleek blonde locks

The beauty showed off her dazzling white smile as she posed for photos

Founded in 2017, Fenty Beauty announced the addition of Soft'Lit Naturally Luminous Longwear Foundation to their range

Founded in 2017, Fenty Beauty announced the addition of Soft’Lit Naturally Luminous Longwear Foundation to their range

Rihanna put on a busty show as she showed off her Fenty foundation

Rihanna put on a busty show as she showed off her Fenty foundation

Rihanna put on a busty show as she showed off her Fenty foundation

The crowd went wild when Rihanna came out

The crowd went wild when Rihanna came out

Also at the event was English entertainment reporter and The Xtra Factor star Terri Seymour, who dazzled in a plunging black mini dress

Also at the event was English entertainment reporter and The Xtra Factor star Terri Seymour, who dazzled in a plunging black mini dress

The gorgeous former girlfriend of Simon Cowell, 51, now based in the US, placed a hand on her hip and completed her look with sheer black tights and velvet black heels

The gorgeous former girlfriend of Simon Cowell, 51, now based in the US, placed a hand on her hip and completed her look with sheer black tights and velvet black heels

It comes after Rihanna's fashion company Fenty enjoyed a series of promotional events for their new Puma collaboration

It comes after Rihanna’s fashion company Fenty enjoyed a series of promotional events for their new Puma collaboration

Rihanna also announced that Fenty Beauty will now be available in China, the world's second largest beauty consumer after the US

Rihanna also announced that Fenty Beauty will now be available in China, the world’s second largest beauty consumer after the US

Rihanna is already considered America's youngest self-made female billionaire.  Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company

Rihanna is already considered America’s youngest self-made female billionaire. Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company

In the announcement video, she said: 'China - I'm happy to share the great news... on April 1st, Fenty Beauty will officially land

In the announcement video, she said: 'China - I'm happy to share the great news... on April 1st, Fenty Beauty will officially land

In the announcement video, she said: ‘China – I’m happy to share the great news… on April 1st, Fenty Beauty will officially land

“China has such a rich culture that has always inspired me and I can't wait to share Fenty Beauty with you all and celebrate your unique beauty.”

“China has such a rich culture that has always inspired me and I can’t wait to share Fenty Beauty with you all and celebrate your unique beauty.”

Rihanna is already considered America’s youngest self-made female billionaire. Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company.

In the announcement video, she said: “China – I’m very happy to share the great news… on April 1st, Fenty Beauty will officially land.

“China has such a rich culture that has always inspired me and I can’t wait to share Fenty Beauty with you all and celebrate your unique beauty.

“Thank you so much for making my dream come true and I can’t wait to see you again soon,” the Work singer ended.