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Mother and entrepreneur Kirsten King first discovered Pilates after suffering a knee injury in her early twenties.
Now 42, the movement instructor has seven fitness studios across Australia and a thriving online platform under the brand fluid shape that offers clients highly personalized training in a warm, supportive and encouraging space.
“After recovering from my injury through Pilates and understanding the power of functional movement, I embarked on my study to become a qualified Pilates instructor through the Australian Pilates Association,” Kirsten told FEMAIL.
‘After completing my qualification, I started teaching at a local studio in East Melbourne, before turning my weekend job into a full-time career when I moved to the UK.
“When I returned to Australia, I bought a studio in Sydney and built the Fluidform name into what it is today: a method of functional movement designed to transform the minds and bodies of people around the world.”
Mother and entrepreneur Kirsten King first discovered Pilates after suffering a knee injury in her twenties, but now the sky’s the limit.
Kirsten’s fitness philosophy is that In order for the body to function effectively, it needs to be in balance.
Fluidform has a unique focus on your slow twitch, stabilizer muscles, which support your joints, stability, balance and posture to realign and strengthen the body.
Kirsten works these muscles with slow, controlled movements that effectively balance your body, creating long, lean, toned muscles.
These specific movements and focus of the exercise help build strength and tone without causing stress to the joints and body.
This type of exercise also minimizes the risk of injury from imbalances or weaknesses in the body, supporting not only your fitness but your daily performance.
Fluidform has a unique focus on your slow twitch, stabilizer muscles, which support your joints, stability, balance and posture to realign and strengthen the body.
“You’ll experience less pain and imbalances, improve your flexibility, and start moving more efficiently,” he said.
Fluidform At Home was established two years before Covid wreaked havoc on Australian lives in 2020, putting Kirsten and her team in a unique position to allow access to their Pilates anywhere in the world.
“When the world turned to online fitness in 2020, we wanted to go further and offer a sense of relief and physical and emotional support, in a time of uncertainty and fear,” he said.
‘Fluidform at Home was designed to be an extension of my studies, offering my unique and highly personalized approach to functional movement, despite location, financial or time constraints.
“Both my physical studios and online presence are central to the Fluidform brand and stay true to my values from our communication touchpoints, customer relations and attention to detail, to my programming, technical knowledge and movement philosophy. .
Fluidform At Home was established two years before Covid wreaked havoc on the lives of the world’s citizens in 2020, putting Kirsten and her team in a unique position to enable access for movement-loving clients anywhere in the world. .
“My team and I balance each element by prioritizing our brand values and goals, playing to each other’s strengths, and staying true to the brand and our ethos: Fluidform Anywhere, Anywhere.”
Online space costs $35 per month for a fixed three-month contract and $20 per month for a 12-month contract with a free equipment package and free global shipping.
There are over 250 Pilates-focused videos for clients to participate in and over 100 ‘challenges’ to complete.
The newest string in Kirsten’s bow is her Bondi Beach studio, located just meters from the iconic sandy shoreline of Australia’s best-known beach.
The studio offers reformer classes along with traditional mat, Swiss ball, mums and bubs, and barre classes, as well as individual classes in the studio for those who want to dig deeper into what their body can do.
The newest string in Kirsten’s bow is her Bondi Beach studio, located just meters from the iconic sandy shoreline of Australia’s most famous beach.
The studio offers reformer classes along with traditional mat, Swiss ball, mums and bubs, and barre classes, as well as individual classes in the studio for those who want to dig deeper into what their body can do.
‘Bondi has been a dream of mine for years. There is something so special about the Bondi community that is at once inspiring, heartwarming and entertaining,” said Kirsten.
‘I love the passion for health and movement that is so prominent within the community. Client-turned-instructor-now-studio-owner Jenny Milligan and I were able to make this dream come true, with Jenny’s connection to the community, passion for Fluidform, and dedication to health and movement.
“The studio has incredible natural light that pours into all three spaces: our Reformer room, the mat space, and the studio equipment classes. Fluidform Bondi encapsulates the laid-back, coastal essence of Bondi – contemporary and community-focused.
‘Bondi has been a dream of mine for years. There is something so special about the Bondi community that is at once inspiring, heartwarming and entertaining,” said Kirsten.
‘You can move your body through a variety of class offerings, reset your mind in our Sunlighten Infrared Sauna followed by a dip in the ocean and coffee, all before 9am’
Kirsten has big goals for 2023 and beyond, namely developing the Fluidform training platform to encourage others to become instructors and teach the Fluidform way in her community.
Ideally, one day there will be Fluidform teachers in every town and city, Fluidform studios in every country, and Fluidform at Home in every home, all over the world.