Myleene Klass turned out to be her own best advertisement as she modeled her new model Next swimwear range.
The 45-year-old former pop star and radio host flaunted her incredible figure in the iconic white bikini she once wore on I’m A Celeb.
She set celebrity hearts racing in 2006 by wearing the white two-piece in the outdoor shower.
Myleene opted for a natural make-up look under stylish sunglasses, while her dark brown locks were styled in loose waves.
Myleene previously said of the range: ‘I wanted this swimwear range to be as bold, eye-catching and unapologetic as the women who wear them.
Wow! Myleene Klass turned out to be her own best commercial when she modeled for her new Next swimwear range
Stunning: The 45-year-old former pop star and radio host showed off her incredible figure in the iconic white bikini she once wore on I’m A Celeb
“The confidence my customers feel when they put on my designs is unparalleled, which is probably why one Myleene Klass piece of clothing is sold every 45 seconds!”
It comes after Myleene warned viewers not to expect the same shower scenes when she arrived at the South African camp on Tuesday.
Before entering camp, Myleene explained, “After I did the program, I saw the picture and I was like ‘my God, it looks glamorous, but it sure didn’t feel like it — far from it!’
“There are worse things to be known for than being really clean!” Since then I’ve had three babies and I don’t look like this now.’
She added, “I’m really proud of how strong my body has been. It’s been through a lot of trials and tribulations since then and part of the reason for doing this all star version is I want to remind myself of that.
‘I really feel like a different person, I was in my 20s when I first came to the jungle and now I’m in my 40s.
‘I think I’m going to smell the campfire and it’ll be like yesterday!
“I have so many great memories to choose from, but some of the things you don’t see on camera I liked, like at night when the jungle came alive. All you could see was a wall of green dots, green eyes, reflected by the moonlight.’
She reminisced about her time on the show and told ITV that her scariest trial was the one in a coffin of rising water.
Speaking of the rows, she added, “I like that you’re going back to basics with I’m A Celebrity.” You’re stripped naked and it’s funny to see people discussing how to cook an ostrich egg or get frustrated during the Trials.’
Myleene has become synonymous with white bikinis since her appearance on I’m A Celebrity…Get Me Out Of Here in 2006.
The country’s attention was caught when the star took a shower in the jungle while wearing a tiny two-piece that showed off her incredible body.
The source adds that Myleene will reportedly be launching a Next swimwear range while the show airs so fans can recreate the iconic look.
The famous little white bikini was auctioned for charity for £7,500 and Myleene later revealed it was a last minute purchase.
She explained that she only spent £20 on the skimpy two-piece after producers told her the striped number she originally wrapped wouldn’t look good on film.
Gorgeous: Myleene opted for a natural make-up look under stylish sunglasses, while her dark brown locks were styled in loose waves
‘I don’t look like this now’: I’m A Celeb’s Myleene warned viewers not to expect the same shower scenes when she arrived at the South African camp on Tuesday
In 2020, she reflected on the swimwear that helped her become a household name on I’m A Celebrity.
She wrote, “It feels like I was in the jungle yesterday! Every time I see this picture come up I can’t believe how fate handled all of this.
“I remember one of the show’s producers looking at my bikinis at the hotel before I went to camp. One was covered in stripes. “We’ll have to stop at the stores because that’s probably going to flash on the camera.”
“I entered the store on my way to the jungle, asked the store clerk for the simplest bikini she had. Best $40 I’ve ever spent… especially since it raised so much for a good cause.’
Since her appearance, a slew of female stars have tried to recreate her iconic shower scenes while at camp.
Myleene eventually finished in second place, behind Matt Willis, and is heavily tipped to be one of the surprise latecomers in the All Stars camp, alongside Georgia Toffolo and Joe Swash.
Gillian McKeith – who was known for her dramatic fainting scene, Dean Gaffney and Andrew Whyment could also return.
They will reportedly join previously announced stars Helen Flanagan, Carol Vorderman, Amir Khan, Janice Dickinson, Paul Burrell, Jordan Banjo, Shaun Ryder, Fatima Whitbread and Phil Tufnell.
It comes after Myleene revisited the famous shower scene last week, donning a very similar white two-piece for a sensational new snap.
She wrote a caption: “45 be like… Thank you for all your lovely HBD messages, for your support and love.
‘To the next 45 years my friends. I’m going to cycle, swim and eat some cake!’
Celebs: The All Stars season returns Shaun Ryder, Helen Flanagan, Phil Tufnell, Jordan Banjo, Carol Vorderman, Paul Burrell, Amir Khan, Janice Dickinson and Fatima Whitbread
The stunner was inundated with birthday messages from superstar friends and fans alike, as she kicked off the day with a lavish mini break.
She emphasized her cleavage in the simple triangle top and showed off her toned stomach with the low-slung bottom, while wearing her hair in a sleek down style.
To make sure she was ready for action, Myleene wore a pair of Sketchers sneakers while also sporting a chunky gold watch and stacks of gold chains.
In the caption, she revealed that the swimsuit was her own design from her Next collaboration, while the sneakers were also part of a brand partnership.