This is when a thrill seeker from Pamplona tried to take a selfie in front of rampaging bulls, only to be brutally crushed by one of the animals.
Participation in the San Fermín bull running festival in the northern Spanish citythe man pulled out his phone to film himself running off.
With the bull charging after him, the man seemed to take a severe blow as the camera tumbled out of focus on the floor as the screams continued to erupt around him.
As the man is being plowed over, one can be heard yelling “f***ing hell” as others around him yelled.
The runner did not appear seriously injured as he recovered, got back to his feet and continued to flee from the bull.
But as thousands took part in the annual bull runs, many were injured, including a 60-year-old Welsh man, local officials confirmed.
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The man took part in the S an Fermín bull running festival in the northern Spanish city of Pamplona and took out his phone to film himself running away from it
As the bull charged after him, the man appeared to take a heavy blow as the camera tumbled to the ground
This morning’s San Fermines run was the fourth of this year’s event and ended with seven people taken to the hospital.
Officials said the 60-year-old was from Cardiff and had suffered a trauma injury which they were still ‘evaluating’ this morning.
The incident that led to his being taken to the hospital took place in the arena at the end of the half-mile course. He is not fully named and is identified only by his initials – BH
The nine-day festival – known in Spain as San Fermin – kicked off last Thursday at noon with the traditional ‘chupinazo’.
Revelers traditionally wearing red and white were quickly drenched in sangria as the event got underway.
The eight morning runs, called encierros in Spanish, are the highlight of the festival.
Most revelers party all day – and often all night – and many get little sleep, and sometimes no sleep at all, before peeking encierros behind the safety of wooden barriers at 8am.
Several runners suffered serious blows and hard falls during the 8 a.m. event, but no one was bumped by the beasts, a common feature of the spectacle. However, images still showed many revelers covered in blood.
Bulls charge at a runner during the fourth Sanfermines Running of the Bulls in Pamplona
The man in lilac was later seen with blood on his face after being injured by a bull during the fourth running of the bulls in Pamplona
A reveler is pushed by a cow at the end of the fourth running of the bulls during the San Fermin celebrations in Pamplona, Monday
Revelers stand around the cow as it enters the bullring at the end of the fourth running of the bulls during the San Fermin celebrations in Pamplona
A man is pushed into the air by a bull at the end of the fourth running of the bulls during the San Fermin celebrations in Pamplona
Participants run ahead of bulls on Monday during the San Fermin festival bull run
Revelers and bulls arrive at the bullring during the ‘encierro’ (running of the bulls) of the San Fermin festival in Pamplona, northern Spain
The festival attracts hundreds of thousands of tourists. Nearly 1.7 million people visited Pamplona for the 2022 celebrations, and forecasts for this year are higher now that all COVID-19 restrictions have ended.
Leading up, six bulls, led by six tame oxen, charged along a route through the streets of Pamplona for about two minutes and 30 seconds before reaching the bullring.
The festival was made famous by the 1926 novel ‘The Sun Also Rises’ by Ernest Hemingway. This year marks the 100th anniversary of Hemingway’s first visit to the festival.
Last year, four runners were impaled during the festival. Sixteen people have been killed in bull runs since 1910. The most recent death was in 2009 when 27-year-old Daniel Jimeno from Madrid was gored in the neck by a bull named Capuchino.
The bulls that run every morning are killed in the afternoon by professional bullfighters.
Animal rights activists campaign against the festival annually, claiming it is cruel to animals.
Several foreigners, from Australians to Americans to British and Irish, are normally among the injured when they make the journey to the festival.
A contestant is knocked over by a young cow after the ‘encierro’ (running of the bulls) of the San Fermin festival on Saturday
Wearing the traditional white and red scarves, participants run ahead of the bulls at the San Fermin Festival
Hundreds run through the streets with fighting bulls and oxen during the second day of the running of the bulls during the San Fermin celebrations in Pamplona
Fighting bulls run among revelers during the second day of the running of the bulls during the San Fermin celebrations in Pamplona, Spain, Saturday
Participants run from bulls during the ‘encierro’ (running of the bulls) of the San Fermin festival in Pamplona
A young cow jumps over participants after the ‘encierro’ (running of the bulls) of the San Fermin festival as some try to capture the scenes on their phones
Bullfighter Fernando Robleno is gored by a bull during the second bullfighting at the San Fermin celebration in Pamplona, Spain, Saturday
Destino Navarra, an official guide group, said visitors from the United States and Canada represent 70 percent of total bookings for this year’s festival.
Expert bull runners, mostly locals, try to sprint at full power right in front of the bull horns before breaking free at the last second. The inexperienced, a group that includes most foreigners, do well enough to scramble out of the way and often end up in piles of fellow runners.
Almost everyone in Pamplona wears the traditional white shirt and trousers with a red sash and neckerchief during the colorful festival.