Ola cuts the entry price of a scooter: a look at what competitors are doing

Ola Electric has slashed the price of its entry-level electric scooter, S1 The price cuts range from Rs 5,000 to Rs 10,000 depending on the variant.

The revised prices for Ola S1

The S1

The S1

The S1 X 2 kWh battery variant is priced at Rs 69,999.

In a video address, Ola Electric Chief Marketing Officer Anshul Khandelwal said new deliveries of the scooter would begin next week. “We believe that India needs much more. India needs a price point at which they (consumers) can actually adopt EVs (electric vehicles).”

Ather Energy, Bajaj Chetak TVS and Vida are among Ola’s competitors in the Indian EV market.

Ather has priced its Ather 450S scooter at Rs 1,26,000, while the Ather 450X variants range from Rs 1,41,000 to Rs 1,55,000 depending on the battery capacity.

Ather has expanded its product portfolio with the introduction of the ‘Rizta’ family electric scooter, priced between Rs 1,09,999 and Rs 1,44,999 (ex-showroom Bengaluru).

Bajaj Auto’s Chetak, another prominent player, offers two variants – the Chetak Urbane priced at Rs 1,23,000 and the Chetak Premium at Rs 1,47,000. The Chetak scooter combines the nostalgia of the original Chetak with the latest technology in electric mobility.

TVS Motors has priced its iQube and iQube S models at Rs 1,37,000 and Rs 1,46,000. The TVS iQube offers all-round LED lighting, a USB charging port, under-seat storage for your helmet and plug-and-play charger.

Vida is offering the V1 Plus for Rs 1,20,000 and the V1 Pro for Rs 1,50,000. The V1 Pro boasts impressive features such as a top speed of 80 km/h, a range of 165 km on a full battery and a host of digital features, including a 7-inch touchscreen console with OTA updates.

First print: April 16, 2024 | 3:03 PM IST