More than half of Americans have already tried generative AI
More than one in two Americans have already tried generative AI in the past year in the hope that it could improve productivity and creativity in their personal lives, according to new research from Adobe.
The company’s research found that more than half (53%) had tried the technology, but only 30% had used GenAI in the workplace, compared to 81% in their personal lives.
Proving AI’s potential to impact lives, two in five (41%) now claim to use GenAI on a daily basis.
You can’t escape generative AI
The survey of 3,000 consumers illustrates the widespread use of generative AI and the acceptance and enthusiasm for a relatively new technology. Before ChatGPT’s public preview launch in late 2022, few consumers had ever heard of generative AI, let alone tried an AI application.
However, despite the technology’s ability to process large amounts of data fairly quickly, only 17% of survey participants admitted to using the technology in education, suggesting that users may be curious rather than dependent.
Delving deeper into specific tasks, brainstorming (64%), creating first drafts of written content (44%), creating visuals or presentations (36%), trying an alternative to search (32%), summarizing written text (31%), creating images or art (29%) and creating programming code (21%) emerged as some key use cases for generative AI.
Four in five (82%) also hope GenAI can improve their creativity, despite almost as many (72%) believing it could never match a human’s creativity.
Looking ahead, consumers expect generative AI will help them learn a new skill (43%), make price comparisons and shopping easier (36%), access better customer support from companies (33%), create social media content ( 18%), and coding (14%). The study also highlighted GenAI’s impact on retail and e-commerce.
Overall, generative AI is moving from a novelty to a productivity and experience enhancer as companies around the world look to implement the technology in endless industries.