Not content with being the next Martha Stewart, Meghan Markle is eyeing Gwyneth Paltrow’s beauty crown as she has added cosmetics and beauty products to the extensive list of goods she plans to sell through her lifestyle brand, American Riviera Orchard.
The details emerged in an expansion of a trademark application obtained exclusively by DailyMail.com.
The document reveals that the Duchess of Sussex, 42, is now, in addition to a near-complete list of household goods, stationery, cookware, garden tools, drinks, food and spices, determined to launch ‘scented sachets’; Lavender sachets; non-medicated skin care products; Bath and shower gels and salts…non-mediated hair preparations; bath soap; Bar of soap: Non-medicated hand soaps: Body creams: Bath oils: Body lotions: Cosmetics (and) Body oils.’
The new addition also includes sales of fragrance oils, reed diffusers for air scents, fragrances, room scents, incense and non-medicated veterinary care products such as pet shampoo and conditioner, so even your dog can enjoy the Duchess’ luxury brand.
DailyMail.com has obtained the trademark application for Meghan Markle’s new venture, which details the cosmetics, body lotions and bath oils she plans to sell
The Duchess of Sussex returned to Instagram with a new luxury lifestyle: American Riviera Orchard
The application shows that they use ‘Scented sachets;’ is going to sell; Lavender sachets; non-medicated skin care products; Bath and shower gels and salts…non-mediated hair preparations; bath soap; Bar soaps: Non-medicated hand soaps: Body creams: Bath oils: Body lotions: Cosmetics (and) Body oils
She plans to sell bath, yoga and meditation mats, locket jewelry, stationery sets, note cards and letter openers
Markle announced the launch of the lifestyle brand this month with a teasing ad that shows her arranging and stirring florals in a bowl while being filmed in soft focus in her creamy kitchen.
The video was posted to the new brand’s Instagram account during a launch that experts say could generate six-figure sales within weeks.
It is seen as a spin-off from her former lifestyle website The Tig, which she started before she met Prince Harry, 39, and when she was just a lowly actress starring in the Amazon show Suits.
In addition to cosmetics, shampoos, hand and body soaps and oils, she has already filed a trademark application for everything from string lights for decoration to candles, lamps, lanterns and silverware.
She will sell spices, herbs, nut butters, jams, marmalades and jellies, ‘edible oils and fats’, and spreads made from legumes, garlic and sesame, as well as tisanes, honey dippers and bird feeders.
The Duchess also plans to sell bath, yoga and meditation mats, medallion jewelry, stationery sets, note cards and letter openers.
And because everything related to interior design is not enough, she has also filed trademark applications for seeds, garden trowels, shears and weed forks, gift sets for garden tools and a specially adapted bag for storing such garden tools. Tote bags, pet leashes, wine tote bags, wine bags with handles for carrying or holding wine, pillows, furniture, drawer organizers… they’re all on the list.
If you can dream of it, eat it, sit on it, grow it, write with it, see it or smell it, then chances are Markle is planning to sell it.
The Duchess has said very little about the company publicly, with the only hints of what’s to come appearing in the form of nine cryptic Instagram posts uploaded last week revealing its name and logo.
But the pure ambition of the lifestyle brand is clearly reflected in the broad brand application that covers every conceivable aspect of interior and exterior design, cooking and lifestyle and now also beauty.
The new brand is seen as a glow-up of her former lifestyle website The Tig, which she started before meeting Prince Harry
Meghan shared a video that gave viewers an idea of what to expect from her brand. There is a video of Meghan cooking in a kitchen stocked with some fancy cooking utensils
There will also be downloadable cookbooks and recipe books from the Duchess, who has previously spoken about her love of food and cooking, as well as printed copies.
Markle has long spoken about her love of vegetables and legumes – growing and consuming them, once calling hummus, carrots and crackers a “trifecta snack.”
During her 2016 speech, she said she follows a vegan diet during the week and is more flexible on the weekends.
She said: ‘I take care of myself not just for aesthetic reasons, but because how I feel is determined by what I eat, how much rest I get and how much water I drink.’
Even her children Archie, four, and Lilibet, two, love vegetables, she said in an episode of her podcast Archetypes.
The Duchess is said to have helped her husband Harry switch to a healthier diet with more smoothies and less meat.
And while the sheer scale of Markle’s commercial ambitions may raise eyebrows, the products themselves are decidedly pedestrian compared to the kind of fare available on Paltrow’s Goop.
Paltrow infamously sold a “jade egg” worth $66, claiming it could promote “feminine energy” if inserted into the vagina.
Goop was ordered to pay $145,000 after plaintiffs from 10 California counties filed a lawsuit alleging misleading advertising regarding the product.