Maya Jama has reportedly left ITV bosses ‘scratching’ after she shared a cryptic photo on Instagram this week
The TV personality, 29, who hosts major channel Love Island, posted a photo of her drink in a Netflix cup, suggesting she might join fellow stars Amanda Holden and Holly Willoughby at the streaming giant.
Since taking over hosting duties for Laura Whitmore’s ITV2 reality show last year, she has rocketed to superstardom, becoming the face of Dolce&Gabanna and gracing the cover of Vogue.
A source said The sun the cryptic snap was ‘enough’ to leave ITV bosses ‘shaken’, saying: ‘She’s a glowing good product and is rightly proud of her meeting with Netflix, but the message it sent was crystal clear: Maya is open for offers,’
‘Since taking over from Laura Whitmore in 2023, she has massively boosted viewership in the 16 to 24 age group and it’s that screen magic that makes her such an asset to ITV. And that’s why Netflix wants her too.
Maya Jama, 29, has reportedly left ITV bosses reeling after she shared a cryptic photo on Instagram this week
The TV personality, who hosts Love Island, posted a photo of her drink in a Netflix cup, suggesting she could join fellow stars Amanda Holden and Holly Willoughby at the streaming giant.
Before adding: ‘The fact is ITV probably needs her more than they do and she knows it’
Representatives for Maya and ITV had no comment when contacted by MailOnline.
While Holly, 43, is will host reality Bear Hunt on Netflix with Bear GryllsBGT judge Amanda, 53, has also signed a lucrative deal with the streaming giant to present a brand new series.
Last week, Love Island unveiled its first teaser trailer ahead of the highly anticipated launch of season 11.
The ITV2 dating show, which reportedly returns on Monday, June 3, will see a new crop of singletons looking for love in Mallorca.
Before announcing the contestants, ITV teased the new season with a video of an elusive figure dressed in silver overalls holding a flamethrower to the sound of an electric guitar.
The clip ends with Love Island’s iconic theme tune given a rock twist as the flamethrower bursts out saying ‘this summer will be fire!’
Show bosses will no doubt be hoping the program is a bigger hit with viewers than the spin-off Love Island: All Stars which aired earlier this year.
Since taking over hosting duties for Laura Whitmore’s ITV2 reality show last year, she has rocketed to superstardom, becoming the face of Dolce&Gabanna and gracing the cover of Vogue.
A source said the cryptic snap was ‘enough’ to leave ITV bosses reeling, saying: ‘She’s a red-hot commodity and is rightly proud of her meeting with Netflix, but the message it sent was crystal clear – Maya is open for offers,’
While Holly (L) is set to co-host reality Bear Hunt on Netflix with Bear Grylls, Amanda (R) has also signed a lucrative deal with the streaming giant for a brand new series.
Although the series was the biggest digital program of the year so far, it failed to regain the ratings of its glory days.
After a dramatic series, Molly Smith and Tom Clare were crowned winners of the first ever Love Island All Stars in February.
The ITV reality show received the lowest ever viewing figures for a Love Island final, with just one million viewers tuning in live to watch the grand finale, making it the least watched final since series one in 2015.
Including viewing figures from streaming platform ITVX, 1.3 million fans watched the final, in line with last year’s final of the winter series.
According to Super TV, ITV2 ratings made up just 8.4 percent of viewing figures, while Overnight TV statistics showed they made up just 7.6 percent.
Of these, 0.4 million viewers were between 16 and 34 years old, an increase from last year’s winter finale.
Last week, Love Island unveiled its first teaser trailer ahead of the highly anticipated launch of season 11
ITV teased the new season with a video of an elusive figure dressed in silver overalls holding a flamethrower to the sound of an electric guitar.
In 2018, 3.6 million people tuned in as Dani Dyer and Jack Fincham scooped the £50,000, followed by Amber Gill and Greg O’Shea who achieved the highest ever rating for a final with 3.7 million.
Viewing figures for the finale have fallen to around one million in recent years after the dramatic conclusion of Davide Sanclimenti & Ekin-Su Cülcüloğlu’s series, which was watched by three million.
Commenting on the declining figure, one fan wrote: ‘I hope they don’t do a January series next year and they leave it alone. Just focus on the summer and give people a break.”
The reigning regular series champions are Jess Harding and Sammy Root, who won season 10 in July 2023.
However, it wasn’t a match made in Heaven as the lovebirds split just two months after winning the £50,000 prize, MailOnline exclusively revealed.
A source close to the couple told MailOnline that they mutually decided they were ‘better off as friends’ after struggling to make their romance work outside the show.
Their win came as a shock as fans did not predict they would beat favorites Whitney Adebayo and Lochan Nowacki to the title. Whitney and Lochan are still together.
Love Island returns to ITV2 and ITVX in June