Loreal will blow you away with its new infrared light-based and app-connected hair dryer

I know what you’re thinking: “Why is a bald man writing about a new hair dryer?” In my defense, L’Oréal’s new AirLight Pro isn’t just any hair styling device. This blower packs enough tech and app-connected smarts to interest even the most hairless tech reporters, including myself.

Unveiled at CES 2024 in Las Vegas, the AirLight Pro may look a little familiar with that long stem and tubular head, but it’s no copy of Dyson’s popular Supersonic. It might also bear more than a passing resemblance to Zuvi’s two-year-old and prized Halo hair dryer. That turns out to make more sense: L’Oréal worked with Zuvi to further develop the Halo hairdryer’s infrared hair drying technology and create something new. For L’Oréal, however, building AirLight Pro wasn’t about the technology; at least not initially.