'Tis the season where Lizzo gets into promo mode on her Instagram page before the holidays.
On Thursday, the three-time Grammy Award-winning musician donned a sparkling bodysuit from her brand Yitty for a few photos that she shared on her social media platform.
It turns out that the two photos and an adjacent video were just a tease for a new release the next day.
“New @yitty drop tomorrow,” the Good As Hell star, 35, promised in the caption.
In the two images, Lizzo (born Melissa Viviane Jefferson) can be seen posing next to her decorated Christmas tree.
Lizzo, 35, posed in a sparkling bodysuit from her shapewear brand Yitty in front of a decorated Christmas tree
The tree, complete with ornaments, lights and a star on top, sits near a back window.
With her hands on her waist, the singer, rapper and classically trained flautist posed with wavy locks.
A second Instagram photo showed her in the same spot, just steps away from her Christmas tree, but this time she was seen pulling up the Yitty bodysuit.
It's likely that tomorrow's drop will be some sort of holiday sale, as her Yitty websites are full of discount items leading up to Christmas and Hanukkah.
Lizzo launched her brand in partnership with Fabletics in April 2022, after speaking about her own painful experience growing up wearing uncomfortable shapewear.
She shared that she got into business with the goal of helping women of all body types “feel unapologetically good about themselves,” as reported by CNN.
“I've watched countless videos of people making their own garments to wrap or tuck their bodies in so their bodies can actually feel like their own,” Lizzo wrote in an Instagram post, when sharing her inspiration for Yitty explained.
'I've heard people talk about their presence and the desire to be fluid in the way they want to present their body depending on their mood or clothing style. And I wanted to help.”
The musician promised 'a new @yitty drop tomorrow'
As part of the Yitty promotion, Lizzo accessorized the bodysuit with jewelry and long gloves
Lizzo launched her brand in partnership with Fabletics in April 2022, after speaking about her own painful experience growing up wearing uncomfortable shapewear
Over the year and a half of the brand's existence, Lizzo has made it an open policy of Yitty's goal to be all-inclusive for all types of body shapes and sizes.
During the year and a half that the brand has existed, Lizzo has made it an open policy Yitty's goal to be all-inclusive for all kinds of body shapes and sizes.
“Yitty believes in radical self-love for people of all gender identities – including the trans, non-binary, gender fluid and gender non-conforming communities that are chronically underserved,” the brand wrote in a press release.
'Yitty's mission is to continue to serve all bodies. That's why these core styles will always be available at Yitty.'
Perseverance is the name of Lizzo's game when it comes to her musical career that started with the release of her debut album Lizzobangers (2013).
It wouldn't be until her third album, Cuz I Love You (2019), that she broke through as a bona fide hitmaker, following the singles Juice and Tempo.
While Cuz I Love You landed at number four on the Billboard 200, its follow-up, Special (2022), surpassed that success by peaking at number two on the same Billboard chart.
It was preceded by the lead single About Damn Time, which reached number one on the Billboard Hot 100, and made Lizzo the first black singer since Whitney Houston in 1994 to win the Grammy Award for Record of the Year.