Levi’s CEO says skinny jeans are brand’s biggest sellers, despite upswing in baggy alternatives 

Skinny jeans never go out of style, according to the CEO of Levi’s.

The head of the popular clothing brand recently told investors that skinny jeans remained the company’s top sellers, despite a surge in demand for baggy, grunge-inspired alternatives.

Charles ‘Chip’ V. Bergh, who took over as Levi’s CEO in 2011, shared the company’s top sellers while discussing his fourth-quarter earnings during a recent call, per Bloombergand revealed that skinny jeans still reigned supreme, despite previous reports that they were losing popularity.

While the baggiest jeans accounted for half of the brand’s revenue last quarter, the company’s two most-purchased jeans were part of its skinny jean collection.

The head of the popular clothing brand, Charles ‘Chip’ V. Bergh, recently told investors that skinny jeans remain the company’s top sellers.

He shared the company’s biggest sellers while discussing its fourth-quarter earnings during a recent call, according to Bloomberg, revealing that skinny jeans still reigned supreme.

“Skinny jeans will never die,” Bergh said.

“Half of our bottoms revenue last quarter came from looser and looser fits, but our top two women’s bottoms items were 311 and 721. So skinny jeans aren’t going anywhere.” side, in the short term”.

The 311 Shaping Skinny Women’s Jeans are $69.50 and are described as “smooth and supportive” denim that “sculpts and lifts to celebrate your features.”

The 721 High Rise Skinny Women’s Jeans cost the same and are “slightly less skinny” than other pairs, according to the website.

“The same flattering fit you love with a figure-hugging 10-inch rise, they’re made with innovative stretch fabric that still has the authentic look and feel of denim,” their description reads.

‘A high-rise jean that’s designed to flatter, support and lift, hugging your figure, elongating your legs and holding your shape perfectly.’

While skinny jeans pretty much dominated during the 2000s and 2010s, the craze seemed to be coming to an end in recent years, with Medium theorizing that ‘Gen Z was going to cancel them’ once and for all, something Bergh has now debunked.

While the baggiest jeans accounted for half of the brand’s revenue last quarter, the two most purchased pants are skinny jeans. Hailey Bieber is seen in baggy jeans earlier this month

The two best Levi’s jeans were the 311 Shaping Skinny Women’s Jeans (seen) and the 721 High Rise Skinny Women’s Jeans

While skinny jeans pretty much dominated throughout the 2000s and 2010s, the craze seemed to be coming to an end in recent years. The Jonas Brothers are seen wearing them in 2009

Skinny jeans have been hailed as the most popular denim style for years, but in 2021, “straight-leg jeans became the best-selling fit.” Olivia Rodrigo is seen on the left and Minka Kelly is seen on the right

At the time, the outlet explained that the pandemic had played a big role in the fall of skinny jeans as “people were staying at home most of the time and preferred to dress more comfortably.”

Skinny jeans first became popular in the 1950s and were, at first, “synonymous with rock ‘n’ roll and ‘bad boy culture,'” according to the publication.

While they certainly weren’t quite as skinny back then, the idea of ​​skinny jeans first caught on in the 1950s and, at first, they were ‘synonymous with rock ‘n’ roll and ‘bad boy’ culture, starring Like Elvis Presley. (seen), James Dean and Marlon Brando wearing them

“Many male sex symbols of the day, such as Elvis Presley, James Dean and Marlon Brando, were wearing the skinny jean trend,” Medium added.

They soon became a style staple. However, when the ’70s rolled around, bell-bottoms came and skinny jeans went.

Slacks made a comeback in the early 2000s, thanks in part to boy bands like Green Day and the Jonas Brothers, who often wore skinny jeans.

While skinny jeans were hailed as the most popular fit for denim for most of the 2000s and 2010s, qz.com reported that they were in decline as of early 2022.

The outlet said that “straight-leg jeans had become the best-selling among American women in 2021,” but based on Levi’s sales, they’re now on the rise again.

While skinny jeans seem to be making a comeback, there’s one trend that’s on the wane: high-waisted jeans.

‘The ups are now coming down. We’re not in hip-hugging territory yet, but mid-rise jeans are kind of a hot item right now,” Bergh said.

“I think we’re going to continue to see the shift from high to medium, and maybe even increases from medium to low as we go along.”