Coors Light has teamed up with country star Lainey Wilson for a multi-year music partnership.
The 31-year-old Bell Bottom Country singer will also be featured in an ongoing advertising campaign, including digital and OOH, with retail assets set to hit stores in February 2024.
“Hang on, ’cause I’m going on tour with Coors Light,” Lainey Wilson said.
“2024 will be another rule-breaking year, and I’m glad Coors Light is getting along for the ride.
“We can’t wait to bring moments of relaxation to all my fans in the US on my upcoming ‘Country’s Cool Again’ tour, and some fun surprises we have in store.”
Wilson made her acting debut on Season 5 of the smash hit series Yellowstone as a musician named Abby, where she premiered her original Smell Like Smoke and presented other hits from her recent album, including Watermelon Moonshine and Hold My Halo.
Coors Light has teamed up with country star Lainey Wilson for a multi-year music partnership. The 31-year-old Bell Bottom Country singer will also be featured in an ongoing advertising campaign, including digital and OOH, with retail assets set to hit stores in February 2024.
“Hang on, ’cause I’m going on tour with Coors Light,” Wilson said. ‘2024 will be another rule-breaking year, and I’m thrilled Coors Light is joining the ride’; seen in July
And there will be exclusive co-branded merchandise, multiple giveaways for Wilson’s Country’s Cool Again tour and more.
As part of the announcement, Coors Light will give a fan a pair of tickets to Wilson’s London show and cover travel expenses for the fan and a guest.
Three more fans will each win a pair of tickets to a US show of their choice, along with $1,000 to cover travel costs.
The new partnership with Wilson “will include a new, ongoing advertising campaign, including digital and OOH, with retail materials hitting stores in February 2024,” according to a press release.
Wilson was recently nominated for two 2024 Grammys, including Country Album of the Year and Best Country Duo/Group Performance.
In 2023, Wilson was also nominated and took home many awards, including nine Country Music Association Awards nominations, where she won the coveted Entertainer of the Year along with four other categories, tying the single-year record set in 1969.
Wilson, a Coors Light fan and beer drinker (someone who famously said “hold my beer”), will also bring Coors Light on tour as an official partner for her 2024 Country’s Cool Again tour. In the coming weeks, fans can also get exclusive Buy limited edition Coors Light and Wilson merchandise.
Wilson performs on stage for New Year’s Eve Live: Nashville’s Big Bash at Bicentennial Capitol Mall State Park on December 31, 2023 in Nashville, Tennessee
“Music is the universal language of chill – like Coors Light, it brings people together and can refresh any moment, person or room,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “Lainey Wilson puts her own country spin on chill and we’re excited to join her on tour and wherever she connects with fans.”
Molson Coors Beverage Company is a publicly traded company operating through Molson Coors North America and Molson Coors Europe, and traded on the New York and Canadian Stock Exchange (TAP).
Wilson is the most nominated artist at the 2023 CMA Awards with a record nine nominations and five wins, including Entertainer of the Year.
The Louisiana native has been widely praised and touted as a top artist to watch, and as the top female nominee and winner of the 2023 ACM Awards and CMT Music Awards.
“We can’t wait to bring moments of relaxation to all my fans in the US on my upcoming ‘Country’s Cool Again’ tour, and some fun surprises we have in store,” she also said. Wilson made her acting debut in season 5 of the smash hit series Yellowstone as a musical character named Abby. Seen in April
She achieved her first No. 1 with her PLATINUM-certified ACM Song of the Year, “Things A Man Oughta Know,” nearly a decade after leaving her small RV farming community to pursue her dreams, and has legions for winning over fans with her signature Bell Bottom Country sound and aesthetic, which blends traditional country with a modern yet retro flair.
A prolific and sought-after songwriter (with co-writing credits on songs by artists including Luke Combs, Flatland Calvary, Ashley McBryde, Jackson Dean, Ashley Cooke, Mackenzie Porter and more).
She has performed to sold out crowds in the US, UK and Germany with notable names such as Jon Pardi, Luke Combs, Morgan Wallen, HARDY, Jason Aldean and more.
Earlier this year, she scored her third and fourth No. 1s with “Heart Like a Truck” and the HARDY collaboration “wait in the truck.”
Her most recent singles, “Watermelon Moonshine” and “Save Me” featuring Jelly Roll, topped the Country charts and marked her fifth and sixth No. 1s, making her the leading female artist with the most No. 1s this decade .
Her critically acclaimed album, Bell Bottom Country, soared on Billboard’s Top Album Chart and Country Albums Chart, amassing more than 700 million streams to date and earning her the title of CMA and ACM Album of the Year and a Grammy nomination for Country Album of the Year delivered. Year.
Adding to her growing list of endeavors, Wilson was honored with the Rulebreaker Award at Billboard’s Women in Music Awards, and most recently joined forces with Wrangler as the face of their Fall/Winter 2023 women’s collection.