Australian women are head over heels in love with a ‘chic’ budget bag that is being compared to a $5,800 designer purchase.
The Woven Shoulder Bag ($18) from Kmart Australia is available in black and cream.
Many have noticed a sharp resemblance to Italian luxury fashion brand Bottega Veneta’s Hop bag ($5,800).
Both bags feature Bottega’s signature intrecciato weave, first used in the 1960s.
Australians have tightened their wallets in recent months as the country slowly climbs out of its cost-of-living crisis. That’s why Kmart’s cheap dupe of the trendy design has become such a hit.
Women call it the ‘perfect’ bag that instantly dresses up any outfit – and its handy size makes it a stylish go-to for a quick supermarket run or after-school care.
“I have the black Kmart bag, it’s super comfortable on the shoulder and a good size,” said one mother.
“Kmart is much better,” said another, comparing the tighter weave to Bottega’s.
Australian women are head over heels in love with a ‘chic’ budget bag that has been compared to a $5,800 designer purchase
Kmart Australia’s popular Bottega dupe is also available in cream
“Oh my god, I love it. Beautiful,” one fan added of the popular bag.
Similarly, another stylish $15 bag flew off the shelves of Kmart after shoppers noticed a similarity to a luxury designer bag that cost almost $10,000.
The Shimmer Bag ($15) features a unique curvilinear base and glitter detailing all around, including along the crossbody strap.
Kmart’s affordable product resembles Spanish fashion house Balenciaga’s famous Hourglass XS handbag ($9,900).
While the luxury bag is suede calfskin and studded with rhinestones, Kmart’s version is a dupe that’s close enough to make anyone do a double take.
Hundreds of shoppers shared their love for the budget brand online.
“I just went to Kmart to buy an umbrella and spent $200,” said one. “Kmart is putting me out of business.”
“I’m in love with Kmart bags,” wrote another.
A stylish $15 bag is flying off the shelves of Kmart Australia after shoppers noticed a sharp resemblance to a luxury designer bag that cost almost $10,000
For shoppers who aren’t fans of dupes, a little-known Australian retailer has started selling luxury brands at a fraction of the price.
The ‘hidden gem’ discount store where you can find designer items from brands like Fendi, Dior and Aje at affordable prices.
Old stock from previous seasons is being sold, and shoppers have described it as a ‘clearance scavenger hunt’.
Many have seen bags from Fendi, Dior and Bottega Venetta on sale.