Kate Moss transforms into a nightclub singer in Gucci’s new Primavera campaign.
The supermodel, 52, has donned the racy black thong dress she first wore on Gucci’s Milan catwalk in February, the debut show of the fashion house’s new artistic director, Demna.
And for the campaign for his first Gucci collection, Demna has enlisted Kate as the star of a short film.
The footage shows the catwalk legend lip-syncing to Chris Isaak’s Wicked Game as a group of beautiful strangers fall in love on the dance floor.
Mimicking the Gucci video, Kate has a penchant for singing. She previously provided vocals for her friends Primal Scream’s song Some Velvet Morning and sang on her ex-boyfriend Pete Doherty’s songs.
One of the revelers dancing to Kate’s lip-sync performance is Bobby Brazier, the model son of TV star Jeff and the late Jade Goody.
Kate Moss transforms into a nightclub singer in Gucci’s new Primavera campaign, slipping back into the racy black thong dress she first wore on the brand’s catwalk in Milan in February
The footage shows the catwalk legend lip-syncing to Chris Isaak’s Wicked Game as a group of beautiful strangers – including Bobby Brazier – fall in love on the dance floor
Rising model Bobby also appeared at Gucci’s Milan Fashion Week show in February and wears the same outfit for the video, a form-fitting, glitzy two-piece.
Bobby, 23, first made his catwalk debut at the Dolce & Gabbana Milan Fashion Week show in February 2020, when he was just 16 years old, and recently moved to New York to further his career.
Kate and Bobby’s short film, directed by Johan Renck, accompanies a photo campaign by Michal Chelbin featuring ten talents from music, film, fashion and sports, including NFL star Tom Brady; American model Alex Consani and musician Shawn Mendes.
“I wanted this campaign to be conceived as a music video and be about emotional awakening and the choice to feel love again,” Demna told WWD.
“I wanted Gucci to be presented as the force that reminds us that beauty is worth the risk. Ultimately, it’s about falling in love again.’
The campaign marks a return for Kate, who has largely left her modeling days behind in recent years.
After selling her London mansion for £11.5 million in 2021, she spends most of her time at her Cotswolds home and is even said to be forging a career in floristry after falling in love with gardening in her country retreat.
The supermodel bought her mansion in Little Faringdon for £2.5 million in 2004.
While reenacting the Gucci video, Kate has a penchant for singing. She previously provided background vocals for the song Some Velvet Morning by her friends Primal Scream.
The short film of Kate and Bobby, directed by Johan Renck, accompanies a photo campaign by Michal Chelbin with 10 talents in the fields of music, film, fashion and sports
The campaign marks a return for Kate, who has largely left her modeling days behind in recent years
After selling her London mansion for £11.5 million in 2021, she spends most of her time at her Cotswolds home and is even said to be building a career in floristry.
A source said this recently The sun: ‘Kate fell in love with gardening after moving to the Cotswolds and this forms the basis of her new venture.
‘She has experimented with a number of ideas and has decided that her own range is the best choice.’
Kate revealed in 2022 that she appreciated a quieter life.
She said: ‘Poking around my house in the countryside is one of my favorite things to do; that’s when I’m happiest.’
The catwalk icon is about to look back on her career through a Netflix docuseries, following the success of specials dedicated to Victoria Beckham and Kylie.
Ahead of the 35th anniversary of the supermodel’s 1992 campaign with Calvin Klein, in which she shot to fame at the age of 18, a production company is said to be offering a profile of Kate to the streaming giants.
After releasing fly-on-the-wall style documentary series featuring the likes of former Spice Girl Victoria, 52, and pop star Kylie, 58, Netflix is said to be considering the project.
