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She transformed into the mischievous Wednesday Addams for this creepy Halloween special from This Morning.
And it seems that Holly Willoughby was influenced by her costume in more ways than one, as the typically smoothed-out and camera-ready presenter accidentally swore on Monday’s show.
While competing against Phillip Schofield in a game of Guess the Gadget, the 41-year-old TV personality accidentally dropped her object, causing her to exclaim, “Oh, s***!”
Oh sweetie: Mortified Holly Willoughby SWORE on air and left fans hysterical when she blamed her Wednesday Addams alter eg.
She looked mortified by the accident and screamed, “I’m so sorry,” while Phillip joked, “Wash your mouth out!”
Referring to Gyles Brandreth, who also swore earlier in the show, he added, “You can go hang your fingernails in the parking garage with Giles!”
A confused Holly then referred to her sassy costume, insisting, “It wasn’t me, it was Wednesday!”
Viewers immediately rushed to Twitter in hysterics as they wrote: ‘Holly Willoughby is a potty mouth #ThisMorning’; ‘;lol blame Holly for her naughty behavior on Wednesday, she looks so naughty, she suits dark hair too actually’;
Oops: While competing against Phillip Schofield in a game of Guess the Gadget, the 41-year-old TV personality accidentally dropped her object, causing her to exclaim, “Oh, s***!”
‘Language, @HollyWills. Language.’; ‘Hahahaha……Holly fell off her perfect perch’; ‘Holly swearing has made my morning #ThisMorning’; “Oh s**t”, we all think the same Holly #ThisMorning’
‘the TRUE Holly came out oh s**t’; “#ThisMorning it wasn’t @hollywills, it was Wednesday. ‘@hollywills is really into the s**t to sweat live on TV. It was so funny and her face was priceless’;
‘Holly/Wednesday never swore on live daytime TV?! ‘; ‘Holly says #ThisMorning is the best of this show today’; “Holly swearing at #ThisMorning is the most exciting thing that’s happened in my time so far.”
Cheeky: A confused Holly then referred to her sassy costume, insisting, “It wasn’t me, it was Wednesday!”
Hilarious: Viewers immediately rushed to Twitter in hysterics at the accident
It wasn’t just Holly who got in the Halloween mood for Monday’s show, as the entire team was dressed to impress as members of the Addams Family.
Phillip Schofield had dressed up as Uncle Fester, Alison Hammond was Morticia Addams and an unrecognizable Josie Gibson as Lurch, while the Speakmans, Steve Wilson and Gok Wan also donned their best costumes for the show.
Despite going all out with their outfits, viewers were less than impressed with the group’s performance.
Meet the Addams Family: (L-R) Nik and Eva Speakman, Phil Vickery, Josie Gibson, Phillip, Holly, Alison Hammond, Steve Wilson and Gok Wan dressed up for This Morning
Seeing double: Holly was definitely dressed to impress when she turned into Wednesday Addams, famously played by Christina Ricci (right) in the 90s movies
Ghostly! Alison Hammond took on the role of matriarch Morticia Addams, made famous by Anjelica Huston (right)
Wow: Josie Gibson was unrecognizable as the family butler Lurch, made famous by Ted Cassidy (right)
Hair that he is: Phillip wore a bald cap and painted himself gray to play Uncle Fester (Jackie Coogan on the right)
Earned his stripes: Steve Wilson donned the iconic Gomez Addams suit (seen right on Raul Julia)
Looks good: Gok Wan donned a striped sweater to channel the mischievous Pugsley Addams (seen right as Jimmy Workman)
Hilarious: Gyles Brandreth (left) transformed into Cousin Itt, while Phil Vickery went for a clever pun by transforming into ‘Cousin Knitt’ in a shaggy wig and rags
Not Impressed: Despite going all out with their outfits, viewers were less than impressed with the group’s performance.
Dissatisfied viewers wrote: ‘inaughty and not funny in the least. Turned off’; “Two and a half hours of this is getting unbearable, and that’s why I’m gone…”; ‘clicked on this by accident, never seen such immature pathetic television. It’s really focused on the lowest denominator.’
‘If your acting career is so bad that you have to do this, then stop #ThisMorning’; “I’m not a wretched b***h, I like to have fun and be silly, but frankly, adults act like idiots for Halloween. Halloween is for kids and not adults to act like kids;
‘Who do they think is watching this show – 12-year-old Americans?’; ‘This is a total cringefest…stop’; #thismorning what the hell is going on. . . . this is a painful watch. . . maybe that’s the point?’; “This is too scripted. Even Ghostwatch was more believable than that”; “#ThisMorning is frankly embarrassing, even the bored housewife would struggle with this.”
Spooktacular: Holly shared a video of herself walking around the ITV studios in her spooky ensemble
She captioned the creepy video: ‘Hello Monday…it’s Wednesday’