Molly-Mae Hague and Tommy Fury will raise £5 million from their wedding.
The couple, both aged 24, announced their engagement on Sunday after the boxer popped the question at an idyllic Ibiza ceremony.
Already worth £8.2 million together, the duo are poised to add the huge amount to their net worth thanks to deals with glossy magazines, brand deals and reality shows – mirroring the islanders before them.
Olivia and Alex Bowen and Olivia Attwood all had wedding-based reality shows and sold their weddings to magazines, in a move that brand and culture expert Nick Ede says will be “a golden age” for Molly-Mae and Tommy.
Speaking to MailOnline, Nick said: ‘They will make millions from their engagement. From selling their wedding to a publication to filming a reality show, to product placement and endorsement, they will earn 5 million from this exciting news…
Big news! Molly-Mae Hague and Tommy Fury will raise £5 million from their wedding
Memories made: The couple, both aged 24, announced their engagement on Sunday after the boxer popped the question at an idyllic Ibiza ceremony
Successful couple: Molly-Mae rose to fame in the fifth series of the show when she found love with boyfriend Tommy Fury, finishing second behind Amber Gill and Greg O’Shea
“Molly is already a multimillionaire and I can see brands flocking to her. Every part, from wedding attire to cake, location and more, brands will want to align with the happy couple and help make them even richer…
“Tommy will be inundated with suit brands wanting him to wear their designs. They’ve got 2 big chances here with a star-studded engagement party and wedding to plan…
“After the wedding, I see Molly releasing her own bridal collection and even a fragrance that is very much. Lucrative option, maybe it will become unisex like most fragrances are these days, but with this news they are on their way to becoming reality show royalty.”
Molly-Mae and Tommy shot to fame in 2019’s fifth season, finishing second to Amber Gill and Greg O’Shea – who split just weeks later.
Already an influencer before joining the show, Molly has amassed 7.5 million Instagram followers and landed a six-figure deal when she signed with fast fashion chain PLT in 2019 to become their creative director.
She has since left the role.
Molly-Mae has made huge profits through her company MMH Group Holdings and her self-tanning company Filter.
She added to her cash pot with her June-released memoir – Becoming Molly-Mae – which sold for $1,000,000. £20 and increased her fortune by £2 million during the pandemic. The star is also a brand ambassador for Beauty Works.
Model: Molly amassed 7.5 million Instagram followers and landed a six-figure deal when she signed with fast fashion chain PLT in 2019 to become their creative director
Champ: Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer himself and holds an undefeated boxing record
Tantastic: Molly-Mae has made huge profits through her company MMH Group Holdings and her self-tanning company Filter.
Starring: Love Island series two stars Olivia and Alex Bowen documented their marriage with a megabucks TLC reality show
Three years later, Molly and Tommy are still together, living in a £4 million mansion in Cheshire. In January, they welcomed their first child together, daughter Bambi.
Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer.
He has an undefeated boxing record and is said to have signed a six-figure deal to become the face of boohooMAN after his stay at the villa.
It is believed that he earned at least £3.7 million from his victory over Jake Paul in Riyadh
Brand and culture expert Nick Ede believes Fury, if properly advised, will earn ‘at least £10 million’ over the next 2-3 years – much of it from outside boxing.
He is currently worth a reported £2.4 million.
The pair make no secret of their wealth as they regularly share snaps of their lavish possessions and the inside of their £4 million Cheshire mansion.
With their vast wealth, the couple bought the six-bedroom house for £4 million, which has a luxurious contemporary design and 5,000 square meters of land.
Loving Mother: The couple welcomed their baby girl Bambi in January
First home: The couple makes no secret of their wealth as they regularly share snaps of their lavish possessions and the inside of their £4 million Cheshire mansion
New chapter: With their vast wealth, the couple bought a £4 million six-bedroom house in affluent Cheshire with a luxurious contemporary design and 5,000 square meters of land