Elizabeth Hurley details her fight to stop Breast Cancer as she urges women to check for the disease

Elizabeth Hurley urged women to check their breasts as she outlined her fight to stop breast cancer during a performance on Loose Women on Thursday.

By joining the daytime TV panel for an episode honoring Breast Cancer Awareness Month, which began October 1, the actress assured, “I won’t give up until women stop dying.”

The 57-year-old has been an ambassador for Estee Lauder’s breast cancer campaign for 27 years and is joining forces with the company after she lost her own grandmother to the disease.

And in conversation with Kaye Adams, Brenda Edwards, Carol McGiffin and Nadia Sawalha, Elizabeth explained why she had such a strong affinity for the brand.

She was approached in 1995 by Evelyn, Estee Lauder’s daughter-in-law, who asked her to help with the campaign as a global ambassador.

And recalling her own experience of losing her grandmother to breast cancer, the actress explained that she “didn’t know what was going on at the time.”

She explained: “At the time, I had recently lost my grandmother to breast cancer and no one was talking about it. There was no pink ribbon or awareness month. My grandmother didn’t go to the doctor because she was scared and embarrassed, so it was quite advanced.

Awareness: She appeared on the daytime TV show for an episode honoring Breast Cancer Awareness Month, which began October 1.

Talking about it: She joined the panel Kaye Adams, Brenda Edwards, Carol McGiffin and Nadia Sawalha for the show

Long-term: The actress has been an ambassador for Estee Lauder’s breast cancer campaign for 27 years

“And even then nobody talked about it, we didn’t talk to doctors, there were no support groups, we didn’t know what was going on. She didn’t make it, and that’s what Evelyn Lauder wanted to change when she started the campaign.

“It’s different now, it’s still a life-threatening disease for many women, but times have changed, we’re talking about it now.”

Panelist Kaye added, “They didn’t even say the word cancer then!”

“No, they whispered it. It was a dirty word,’ Elizabeth agreed.

In honor of Breast Cancer Awareness Month in October, Elizabeth also wore a bright pink shirt for the look.

Tough: Recalling her own experience of losing her grandmother to breast cancer, the actress explained that at the time she “didn’t know what was going on”

Big change: ‘It’s different now, it’s still a life-threatening disease for many women, but times have changed, we’re talking about it now,’ she told

Campaign: In honor of Breast Cancer Awareness Month in October, Elizabeth also wore a bright pink shirt for her appearance

While urging women to check their breasts themselves, the beauty explained how beneficial it can be as she recalled helping two of her friends realize they had cancer by checking themselves.

Elizabeth shared: “During the pandemic, during our breast cancer campaign, I did an Instagram post telling people the importance of self-monitoring. And two friends of mine had seen my post and they were in their 40s, so they checked themselves and both found lumps and they were cancer – but they were fine because they found it early.”

Adding that “early detections save lives,” the actress added that she even had a mammogram before her 40th birthday and that she is regularly monitored.

‘I do not give up’ [with the campaign] until we’re out of business – and that will be when women stop dying,” she concluded.

And as part of the special, Loose Women welcomed a clinical nurse to the show as they checked their breasts live on the air – while explaining how to check breasts correctly.

The Macmillan Support Line provides free, confidential support to people with cancer and their loved ones. Call 0808 808 00 00 for support

Get Control: Encouraging women to self-check their breasts, the beauty explained how beneficial it can be, as she recalled helping two of her friends realize they had cancer by self-checking

Life-saving: Adding that ‘early detections save lives’, the actress added that she even had a mammogram before her 40th birthday and is regularly monitored