Celebrity Big Brother host AJ Odudu flaunts her legs in a daring floral mini dress as she attends glamorous HURR Flex dinner party launch
Famous Big Brother presenter AJ Odudu looked stunning as she attended the launch of a dinner party for HURR Flex – Britain’s second best fashion rental platform.
The TV presenter, 36, looked nothing short of sensational as she put on a leggy show in a rented floral mini dress from designer brand Sau Lee at the event at Clapham’s Studio Voltaire.
The stunning ensemble featured a chic floral print all-over and a cut-out design at the waist and bust.
AJ added inches to her frame with a pair of black strappy heels and further completed the look with some gold hoop earrings.
She styled her tresses for the lavish dinner party and accessorized with a flawless makeup palette.
Famous Big Brother presenter AJ Odudu turned heads on Wednesday when she attended the dinner launch for HURR Flex in Clapham wearing a daring cut-out mini dress
The TV presenter, 36, looked nothing short of sensational as she put on a leggy show in a rented floral mini dress from designer brand Sau Lee, alongside HURR founder and CEO Victoria Prew.
HURR founder and CEO Victoria Prew, who was featured on Forbes 30 Under 30, stunned in an orange maxi dress with flared sleeves.
She added inches to her frame with a pair of gold strappy heels and styled her brunette locks in loose waves.
HURR COO Lauren Roberts looked stunning in a white maxi skirt that she paired with an oversized black sweater.
Surfer Lindsey Holland also made a spectacular entrance, putting on a very leggy show in a chic baby pink mini dress.
HURR, the global home for circular fashion, launched HURR Flex on May 8 and the new two-tiered credit system allows users to rent their wardrobe more flexibly, taking everyday style to the next level.
Co-founder and CEO Victoria said in a press release: ‘HURR is shifting into the upper everyday market and changing consumer behavior as [they] to go.
“Customers don’t want more monthly subscriptions in times of cost-of-living crisis; they want total wardrobe flexibility.
‘Rent a statement jacket for 30 days, rent a current season ski look, holiday wardrobe for 8 days. Or three sweaters for two weeks. That is what HURR Flex unlocks.’
AJ’s stunning ensemble featured a chic floral print all-over and a cut-out design at the waist and bust
Meanwhile, HURR founder and CEO Victoria Prew (right), who was featured in Forbes 30 Under 30, stunned in an orange maxi dress and HURR COO Lauren Roberts (left) for a chic look in a white maxi skirt
Lindsey Holland also made a show-stopping entrance, putting on a very leggy show in a chic baby pink mini dress with a statement neckline
The two-tier credit system gives customers the option to spend £99 and unlock £170 credit, or spend £125 and unlock £225 credit.
In addition, AJ will co-host a new ITV show with Vernon Kay under the working title M&S: Dress The Nation.
In the series, Vernon, 49, and AJ present a program in which ten candidates compete to land a highly sought-after role, working with some of the best designers in the industry.
Over the course of the recruitment process, the ten candidates will be given a series of assignments that will assess their skills in design, problem solving, commercialism and collaboration.
Each week, a panel of judges – made up of senior leaders at M&S and a rotation of celebrity guests and designers – select which candidates will progress to the next round and move one step closer to the winner’s crown.
The winner of the series will be offered an in-house role as a junior designer at M&S, which will be built around their skills and experience.
The winner of the series will be offered an in-house role as a junior designer at M&S, which will be built around their skills and experience.
HURR hosted the lavish dinner at Crispin in London to celebrate the launch of HURR Flex – their new two-tiered credit system that allows users to rent their wardrobe more flexibly, taking everyday style to the next level