Show us your Regina’: Canadian town comes under fire for new $30k ‘gross’ tourism campaign that mocks the fact that the town’s name rhymes with vagina
- The campaign’s rebranding was unveiled Thursday to the horror of its residents.
- The campaign’s executive director, Tim Reid, apologized for the uproar he caused.
A Canadian town has come under fire for a new $30k ‘gross’ tourism campaign titled ‘Show Us Your Regina’, mocking the fact that the area’s name rhymes with vagina.
Residents of Regina, the capital and second-largest city of Saskatchewan, located 100 miles north of the US border, were horrified when the campaign’s rebranding was unveiled Thursday.
Many claimed that the slogans: ‘Show us your Regina’ and ‘The city that rhymes with fun’ sexualize the city.
The campaign’s executive director apologized for the uproar it caused and the tourism organization’s website immediately ruled out the merchandise being sold.
“I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch,” Experience Regina CEO Tim Reid said in a statement Sunday.
He admitted, in part, that they “crossed the line by making fun of ourselves around the name of our city.”
$30,000 ‘Show Us Your Regina’ rebranding campaign was not well received by locals
Experience Regina CEO Tim Reid (pictured) apologized for the uproar he caused and issued a statement on Sunday.
Residents of Regina, the capital and second largest city of Saskatchewan, located 100 miles north of the US border. The nickname is ‘The Queen City’ because it is named after Queen Victoria.
Cheryl Stadnichuk was ‘incredibly disappointed and shocked’ by the campaign, the new york post office informed.
“The slogans associated with the campaign, however, are misogynistic and objectify women’s bodies,” she said.
Former tourism board member Kristen McLeod said: “You’re sexualizing the town when you don’t have to.”
Some were so distraught by the horrible rebranding that they are calling for Reid’s resignation.
Many took to Twitter to voice their complaint about the new slogans.
‘He makes Regina a laughing stock. Who thought campaigning for Regina tourism to say this was ok? wrote one person.
Another said: ‘Would we engage schoolchildren with this message? I also ask, do we want men to harass women in bars yelling ‘Show us your Regina?’
Others said: ‘Do better. This is pathetic and disgusting
As another chimed in: “Of course a man would be in charge of this joke campaign.”