Cadbury launches ‘treat of the year’ across Australia: ‘Best chocolate block yet’

Australians have been panicking after hearing rumors of a brand new Cadbury chocolate block – and the never-before-seen flavor has already been named ‘treat of the year’.

The new mudcake Dairy Milk block is expected to hit grocery store shelves in July and will retail for $6.

Foodie Facebook page The Grocery Geek AU shared the exciting news and many raved about the delicious dessert.

The block will consist of mixed Cadbury Dairy Milk chocolate and white chocolate with rich cocoa cream and biscuit pieces in the centre.

“Oh my god, yes, this is chocolate-flavored chocolate!” I’m counting the days,” one fan wrote on social media.

Food vlogger Russ Eats shared his excitement about the new Dairy Milk block

Food vlogger Russ Eats also shared his enthusiasm.

‘This has potential for the treat of the year!’ he said.

“It’s huge – the Woolworths mud cake is an iconic Australian cake.”

He added: ‘F**k the Lamington, the chocolate mud cake is the most important dessert we have. Don’t mess this up, Cadbury.

‘As soon as it comes out, I will eat ten cubes, that’s how excited I am.’

Mud cookies from the supermarket are a popular dessert

Mud cookies from the supermarket are a popular dessert

Many others were also enthusiastic about the new dessert.

“I wonder if it will be like Wonka’s mudslide,” one person wondered. ‘I miss that chocolate!’

“That’s Peak Cadbury, I can’t wait to try it,” said one woman. ‘I’ll put it in my diary.’

A few others shared their concerns.

“I was working on it until it said it had bits of cake in it,” one man said.

“Why would they put cookies in mud cake?” asked another.

‘I just don’t understand these collaborations. If you want a mud cake, buy a mud cake. If you want Cadbury, buy Cadbury,” one person wrote.