Brad Pitt launches genderless skincare made with wine grapes from French vineyard

By William On Sep 21, 2022

Brad Pitt already mastered the art of aging backwards on the big screen while playing one of his most memorable roles, Benjamin Button, but today he announced a new, rather unlikely, anti-aging venture in the form of his own genderless skin care line.

The 58-year-old revealed his new beauty brand, Le Domaine, in an exclusive interview with British Voguedebuts four “inclusive” — and very expensive — skincare products made with olive oil from Chateau Miraval, the French vineyard and château he bought in 2012 with his ex-wife Angelina Jolie.

Le Domaine has launched three, soon to be four, products, all of which also contain “potent properties” from the seeds of grapes grown in a vineyard owned by Pitt’s partners in Miraval, all of which are intended to give users their own Benjamin Button- like results.

“Le Domaine wants to help slow down the process of skin aging and give everyone, regardless of gender or skin type, the opportunity to age well,” the website says of its four products: $80 Cleansing Emulsion, $310 Fluid Cream (to be launched next year). launched), $320 Cream and the $385 Serum.

Brad Pitt has announced the launch of his own genderless skincare line, Le Domaine, which is made with olive oil from the French vineyard he bought with his ex-wife Angelina Jolie.

In addition to the 58-year-old brand’s ties to Jolie (right), he also confessed that he hopes to mirror the success of another former partner, Gwyneth Paltrow (left), gushing that he “loves what she’s done.” [with Goop]’

Still, Pitt insists he “don’t want to run away from aging,” telling Vogue it’s “a concept we can’t escape,” claiming the idea of ”anti-aging” is a “ridiculous… . fairy tale’.

“But what’s real is treating your skin in a healthy way. And it’s something I’ve learned to do for my business, but it makes you feel a little bit better,” he continued.

Pitt admitted that he didn’t always have the best skincare habits, but noted that when launching Le Domaine, he sought inspiration from someone who encouraged healthier beauty habits early in his career: ex-girlfriend Gwyneth Paltrow.

‘I love what Gwyneth has done’ [with Goop]Pitt — who dated Paltrow for three years, from 1994 to 1997 — gushed. “She is still a very dear friend and she built this empire.

‘She has always had that in her as a curator, and it has been a nice creative outlet for her.

“In fact, when I think about it, she was probably the first person to even get me to wash my face twice a day…maybe.”

In an interesting twist, Pitt’s skincare line also has several – rather more complex – ties to another ex: Angelina.

Pitt’s brand has unveiled four products, ranging in price from an $80 cleansing emulsion to a pricey $385 serum.

Interestingly, the launch of the Miraval-linked Le Domaine comes just days after DailyMail.com revealed that one of Jolie’s former companies was suing Pitt for claiming he “stole” the wine business.

The secret behind Brad Pitt’s new skincare brand? Wine grapes!

Le Domaine is described as a ‘marriage of science and terroir’ – the word used to describe the soil on which Miraval’s wine grapes and vines are grown.

In creating its formulas, the brand collaborated with University of Bordeaux professor of oenology, Pierre-Louis Teissedre, who has spent the past decade studying grape varieties to determine which contain the “most potent antioxidant effects to treat disease.”

His research identified a key molecule, GSM10, used in Le Domaine products that – according to Vogue – “combines potent properties of the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvedre grapes.”

This ingredient works to fight visible signs of aging while counteracting the loss of collagen.

Le Domaine’s other key ingredient is ProGR3, a ‘combination of 3 natural molecules present in plant extracts, vines, chamomile and green tea’.

Le Domaine’s launch actually comes just weeks after DailyMail.com exclusively revealed that a company previously owned by the 47-year-old actress sued Pitt for $250 million over claims he owned the former couple’s Miraval wine business. stolen’.

A lawsuit filed by Nouvel LLC earlier this month alleges that Pitt tried to “secretly move assets” from their co-ownership to his friends and other companies, spending “millions on vanity projects,” including $1 million on a swimming pool. and more to a recording studio and gave half of the company’s trademarks to a friend for free.

The lawsuit is seeking damages of at least $250 million.

Jolie’s former company — through which she owned her shares in Miraval before selling it to beverage giant Stoli last year — claims Pitt’s alleged plan meant she would “never see a dime” of Chateau Miraval’s “tens of millions of dollars in profit.”

The lawsuit further alleges that Pitt “started a multifaceted, year-long campaign to seize control of Chateau Miraval” in “retaliation” for the protracted legal battle the former couple became embroiled in after their split.

“By designating himself as the rightful owner of Chateau Miraval, his two goals were to appropriate the value of Jolie’s company Nouvel and obtain exclusive ownership of Chateau Miraval,” the legal documents state.

The complaint is a legal setback after Pitt sued Jolie for allegedly selling her stake in Chateau Miraval illegally.

While creating the skincare line — which, according to Pitt, has been “for so long I don’t remember how it originally started” — the actor once again teamed up with the Perrin family, the same vintners who partnered with the star and Jolie on their popular Chateau Miraval. Cotes de Provence Rose.

Speaking of the skincare range, Pitt (pictured left in 1991 and right in August) insisted he’s not trying to “run away from aging,” noting that it’s “impossible to escape.”

Jolie and Pitt bought the castle together in 2012 and used it as their wedding venue in 2014.

The southern French castle has 35 rooms and 1,300 hectares of land and vineyards. The couple bought it for $25 million in 2012 through the purchase of the Luxembourg company Quimicum, in which it is held.

Initially, Pitt’s firm Mondo Bongo had 60 percent of the shares and Jolie’s Nouvel 40 percent.

But Nouvel’s lawsuit says that “the couple always intended for Pitt and Jolie to be equal owners,” and in 2013, Pitt “voluntarily” transferred 10 percent of his shares to her.

Pitt has filed a lawsuit in Luxembourg alleging the 10 percent transfer was invalid. That case is pending.

While the actor did not address the lawsuit while talking about the launch of his new brand, he did open up about his favorite memories of Chateau Miraval, explaining that he spent “a good five or six weeks” at the French chateau last spring. spent it ‘specially’ for him.

“I can’t quite describe it other than the freshness in the air, the light, the… I don’t know, it’s just a real sense of peace and harmony and the nights are so restful,” he explained.

Pitt also noted that his plan to launch a skincare line — which also features recycled wine barrel wood on the lids — was born of his commitment to sustainability, explaining on the Le Domaine website that he wanted to create a zero-waste product that ‘ imitated the organic cycles of nature’.