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1976: Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created the company on April 1, 1976, when they set out to sell hobbyist computer kits, each of which Wozniak manufactured.

The first product was the Apple I.

1977: Apple released the Apple II in June, which was the first personal computer manufactured for the mass market.

Steve Jobs unveils Apple Computer Corporation’s new Macintosh on February 6, 1984 in California.

1981: Jobs became president.

1984: The Macintosh was introduced during a Super Bowl commercial break and later officially unveiled during the launch event. It was discontinued after a year and Jobs left the company.

1987: Apple released the Macintosh II, the first color Mac.

1997: Apple announced that it will acquire NeXT Software in a $400 million deal that includes Jobs returning to Apple as interim CEO. He officially took on this role in 2000.

Apple's then CEO, Steve Jobs, with an iPhone

Apple’s then CEO, Steve Jobs, with an iPhone

2001: Apple introduced iTunes, OS X, and the first generation iPod.

The first iPod MP3 music player was launched on October 23, 2001, at an event in Cupertino, and was capable of holding up to 1,000 songs.

2007: Apple unveils the iPhone.

2010: The first iPad was unveiled.

2011Jobs resigned in 2011 due to illness, handing over the title of CEO to Tim Cook. Jobs died in October of pancreatic cancer.

2014: Apple unveiled the Apple Watch. It also unveiled the first larger iPhones – the 6 and 6 Plus.

2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.

2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the company is locked in a legal battle with the FBI, with the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly attack in December in San Bernardino, California, with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.

2017: Apple is introducing the iPhone

Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, California.

Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, California.

2018In a first for the company, Apple is introducing new features in its latest operating system, iOS 12, that encourage users to manage their devices and spend less time on them. The move came as a result of a strongly worded letter from shareholders urging the company to address the growing problem of smartphone addiction among children and teenagers.

2019: In January, Apple reported its first decline in revenue and profits in a decade. CEO Tim Cook partly blamed the sharp decline in revenue from China.

2020: In March, Apple closed all retail stores outside China in response to the coronavirus.

2021: At an online virtual event in April, CEO Tim Cook announced Apple’s goal of becoming carbon neutral on Earth Day. Later in the year, the iPhone 13 was announced.

2022: In September the iPhone 14 was announced. One of the new features included a new sensor to detect if the user had been in a car accident as well as an improved camera system.

2023: So far this year, Apple has brought back its Home Pod after the first generation was discontinued. The Home Pod can be considered an alternative to Amazon’s Alexa or Google Home as it is operated by voice commands.

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