Iconic American beer brand Molson Coors is the latest company to announce a drastic rollback of its diversity, equity and inclusion (DEI) policies.
The company behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees obtained by conservative activist Robby Starbuck.
“Last week I messaged @CoorsLight @MolsonCoors executives to let them know I planned to make their woke policies public. Today they are preemptively making changes,” he announced in a post on X.
The company told Fox Business that it eliminates DEI training and diversity targets for suppliers and that it will tie executive compensation solely to company performance and not to “aspirational representation goals.”
Iconic American beer brand Molson Coors is the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies
The brewery behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees obtained by conservative activist Robby Starbuck
Molson Coors is also withdrawing from the Human Rights Campaign’s Corporate Equality Index for LGBTQ employees, Fox Business reported.
Starbuck added that the company will also an end to ‘donations to divisive events.’
The company’s dramatic turnaround follows similar moves by other major corporations, all of which have come under fire from right-wing activists for their “woke” policies.
In recent weeks, Jack Daniel’s, Harley-Davidson, Tractor Supply and John Deere have all rolled back their DEI policies amid anger from conservative consumers who reject the progressive policies.
The company plans to eliminate all DEI training programs, drop established supplier diversity goals, end donations to divisive events and withdraw from the Human Rights Campaign’s Corporate Equality Index.
“Our campaigns are so effective that we can get billion-dollar organizations to change their policies without me writing a word. They’re afraid they’ll be the next company we expose,” Starbuck wrote in his post.
“The landscape of corporate America is rapidly changing to sanity and neutrality. We are now the trend, not the anomaly. We are winning and one by one we WILL bring sanity back to corporate America,” he added.
Just last week, home improvement chain Lowe’s announced that it would end its support of Pride events and other diversity, equity and inclusion (DEI) programs due to consumer boycotts.
Lowe’s has announced it will end its partnership with the Human Rights Campaign, a major LGBTQ advocacy group, and will no longer categorize employees into so-called “support groups” based on race, religion or sexual identity, according to an internal memo.
The company also said it will stop sponsoring parades, festivals and fairs and instead focus on events related to the business, such as affordable housing and trade show training, the memo said.
Lowe’s eliminated much of its DEI work last week, according to an internal memo from the company that operates more than 1,700 stores, including this Los Angeles location.
Starbucks welcomed X’s move, saying Lowe’s had bowed to pressure from consumers who disapprove of the “woke” and “ridiculous” diversity policies of American companies.
“We are winning and one by one we will bring corporate America back to its senses,” Starbuck said last week.
“Lowe’s says there could be more changes in the future, and there should be. They should eliminate their DEI team altogether.”
According to Starbucks, he approached Lowe’s last week and told the company he planned to take on the DIY giant over policies such as employee groups and donations to Pride events.
The company responded Monday with preemptive changes, the Tennessee-based Cuban-American activist said.
Anti-DEI campaigner Robby Starbuck claims another scalp with Lowe’s pushback on Pride parades
Lowe’s, a $42 billion company with nearly 300,000 employees in 1,700 stores and headquarters in Mooresville, North Carolina, did not respond to The Mail’s request for comment.
But in a memo to employees Monday, executives said that Lowe’s, like other companies, has begun reviewing its DEI policies following the Supreme Court’s June 2023 decision to end affirmative action in college admissions.
“We recently decided to merge our corporate resource groups, which represented different segments of our associate population, into one umbrella organization,” the memo said.
“Furthermore, we will no longer participate in the Human Rights Campaign’s investigation.”
Many companies that embraced DEI policies following the May 2020 killing of unarmed Black man George Floyd by a police officer later backed away from them for fear of angering conservative customers.