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The shoppers have turned to Amazon Australia looking for budget buys that rival luxury makeup and skincare purchases — and prices start at just $12.
Most Australians fall through the cracks in a world of luxury celebrity beauty brands and $900 moisturizers.
Despite rave reviews, most aren’t convinced they should spend a significant portion of their wages on face cream. That’s why millions of people have turned to bargains that offer a similar look at a fraction of the price.
Beauty enthusiasts have struggled to find high-quality budget primers in the past — with many having to spend nearly $70 to use Milk Makeup’s Hydro Grip product
Beauty enthusiasts have struggled to find high-quality budget primers in the past — with many having to spend nearly $70 to use Milk Makeup’s Hydro Grip product.
But Elf came to her rescue Power Grip Primer ($28.90) which is suitable for all skin types and infused with hyaluronic acid to prepare and smooth your skin to perfection.
The primer is best known for its ‘sticky’ texture that holds your makeup well and ensures that it stays in place all day.
NYX Professional Setting Spray ($16.99)
“This is the only thing that controls my oily T-zone, I’m literally obsessed with it,” said one woman. “It’s so much better than any other primer I’ve used.”
On the topic of how your makeup stays put and looks perfect all day long: NYX’s Professional Makeup Setting Spray ($16.99) has more than 70,000 five-star reviews and is compared to Urban Decay’s All Nighter Long Lasting Setting Spray ($64).
One said: ‘I’ve tried several setting sprays and although I found them relatively good, I keep coming back to NYX. It really has a holding power and a little goes a long way.”
“It is undeniably, quantifiably superior to virtually every other pharmacy brand offering. “I can sleep with my makeup on and wake up with my base, blush, highlight and eyeshadow still perfect,” another revealed.
The Maybelline Instant Perfector ($21.99) is a 4-in-1 primer, concealer, highlighter and BB cream
Charlotte Tilbury’s Hollywood Flawless Filter ($70) has become synonymous with the ‘no makeup’ makeup look — with many praising the product’s ability to airbrush and lighten skin.
however, the Maybelline Age Rewind Instant Perfector (from $21.99) works in exactly the same way – and is a 4-in-1 primer, concealer, highlighter and BB cream.
Those on tight schedules rave about the purchase’s ability to quickly transform their skin in minutes.
Setting powder has become an essential part of everyone’s beauty routine
‘Shake well before applying and rub in circles!’ one advised. ‘It’s very soft and blends seamlessly into your skin. I definitely recommend it.’
Setting powder has become an essential part of everyone’s beauty routine Maybelline’s Fit Me Loose Finishing Powder (From $13.69) has shot to the top of the beauty charts.
Aussies generally prefer a loose powder as it blends well with sunscreen and prevents sweat.
Described as a bargain similar to Laura Mercier’s iconic setting powder ($81), shoppers can’t get enough of Maybelline Buy’s natural finish.
‘It makes me look so soft and lasts all day. I love it,” said one customer. ‘Absolute must-have.’
Enrinde’s $15.99 Liquid Cream Blush is climbing the fan favorites list
Selena Gomez’s Rare Beauty blush has become a cult favorite among shoppers, with the brand selling $100 million (AUD) worth of the purchase every year.
But the $41 price tag put off many on a budget — and that’s why Enrinde’s $15.99 Liquid Cream Blush rises in the ranks.
‘Perfect pigment and very easy to blend – you only need a dot!’ said one reviewer.
The NYX Grease Oil Lip Drop ($17.99) is being called the “perfect” budget version of the Dior Addict Lip Glow Oil ($62).
Shoppers claim that NYX’s formula is not only hydrating, but also a bit more pigmented — which many prefer.
“The formula is nice and light and not sticky at all,” said one. ‘It also contains a modest amount of pigment and makes your lips look so juicy and dewy with a glossy finish. Love it!’
The NYX Fat Oil Lip Drip ($17.99) has been called the ‘perfect’ budget product, similar to the Dior Addict Lip Glow Oil ($62)
Shoppers are flocking to find a $22 face cream similar to La Mer’s $920 face cream
L’Oreal Paris Lash Paradise ($11.95)
Mascara is the much-needed finishing touch to brighten up even the simplest makeup routine, and supermodel Kendall Jenner approved L’Oreal Paris Lash Paradise ($11.95) has quickly become a fan favorite.
Described as similar to Two Faced’s popular Better Than Sex ($50) mascara, thousands of people have recommended the bargain for everyday use.
In skin care, La Mer has been at the top for years and the Crème de la Mer ($920) has won several awards.
But not everyone can afford to spend so much on cream – and that’s true Cicaplast Baume B5 from La Roche-Posay ($22.95) comes in.
As shoppers tout the unscented balm’s ability to ‘completely transform’ your skin in less than a week, many are in the race to get their hands on the budget buy.
You can shop more beauty here.