Despite being a billionaire, 34-year-old Taylor Swift remains recognizable to her legions of fans with her mix of high and low brands, including viral purchases.
Taylor often dresses up with thousand-dollar Gucci bags and Cartier necklaces, while showing off affordable designs found on TikTok Shop.
Many fans have praised Taylor for wearing such affordable clothes, especially in behind-the-scenes footage of her rehearsals for the massively sold-out global Eras Tour, which only makes her feel even more relatable to her Gen Z and millennial female fans.
The Cruel Summer singer is now known for the Taylor Swift effect – after she spots a brand, it quickly sells out.
FEMAIL rounded up some of the singer’s favorite affordable TikTok purchases, including a viral skort she loved so much she wore twice and the glittering freckles she rocked at boyfriend Travis Kelce’s recent Chiefs game.
Halara
Taylor wore Halara’s high-waisted pleated casual skirt in black, which cost $32, and was spotted in the same skirt while visiting Coachella in April (right)
The viral Halara skirt, which has ads all over TikTok, features built-in shorts for extra coverage, a side pocket and a buckle detail on the thigh
Taylor gave her fans their first glimpse into her love for TikTok Shop when she showed off backstage at her Eras Tour rehearsals.
The Down Bad singer wore Halara’s $29.95 Black Pleated High Waist Casual Skirt, which featured built-in shorts, a side pocket and a buckle detail on the thigh.
The skort comes in sizes XS to 2XL in a variety of colors and retails for $49 for two.
On Reddit‘, one person wrote: ‘I feel comforted knowing that even Taylor Swift couldn’t avoid or ignore the Halara ads.
Another fan tweeted, “I think Taylor Swift was also influenced by the Halara garter skort ads on TikTok. She’s just like us.’
According to Matters of fashionthe ‘Taylor Swift Effect’ hit the brand – Halara sold 2,000 copies of the skirt the day people first saw her wearing it, when they normally sell 1,000 copies of the style per day.
Taylor wore the same skirt to Coachella in April when she was photographed with boyfriend Travis Kelce – and fans praised her for being an outfit repeater.
“The fact that Taylor can wear a $40 skirt with one outfit and a $5,000 necklace with another, I love that she’s not just wearing overpriced items!” one commentator praised at the time.
Popflex
Taylor proved she probably has a similar ‘For You Page’ as her fans when she shared footage of herself wearing a matching lilac crop top and skirt from Popflex in two videos.
After Taylor wore the Pirouette Skort and the Corset Bra in the Digital Lavender, a startup expert tweeted, “Taylor Swift’s power is unparalleled” because of how quickly it sold out
Taylor proved she probably has a similar ‘For You Page’ as her fans when she shared footage of herself wearing a matching lilac crop top and skirt from Popflex in two videos.
After Taylor wore the $60 Pirouette Skort and $44 Corset Bra at Digital Lavender, a startup expert tweeted, “Taylor Swift’s power is unparalleled.”
They explained: “Taylor posted a lavender skirt from PopFlex brand in her ‘For a Fortnight’ challenge for just three SECONDS… The brand sold out within 15 MINUTES of her post.”
Swifties flocked in Reddit to look for dupes since the skort was only available for pre-order and the bra is still sold out.
The Lover singer also wore the brand’s $45 Crisscross Hourglass Booty Short and she’s a fan of the $54 Twirl Skort in plum.
Honeycomb leggings
In the August 20 music video for I Can Do It With a Broken Heart, Taylor showed that she fell for the viral honeycomb leggings – or ‘butt-lifting leggings’
The wrinkled honeycomb leggings create an optical illusion and lift women’s derrières
This style from Booty by Brabants costs $85 and comes in one size or curvy, but there are many more affordable options available on TikTok Shop starting at $6
In the August 20 music video for I Can Do It With a Broken Heart, Taylor showed off falling for the viral honeycomb leggings — or “butt-lifting leggings” — that women on TikTok swore would give them the derriere of their dreams .
This style from Booty by Brabants costs $85 and comes in one size or curvy, but there are many affordable options available on TikTok Shop starting at $6.
The leggings are wrinkled at the back, creating the optical illusion that someone’s buttocks are bigger than they are.
Swift paired her casual clothes with her signature red lipstick and brown Faye combat boots for rehearsals.
Glitter freckles
Fans are already rushing to recreate Taylor’s Fazit glitter freckles after she showed off the fresh beauty craze during the Chiefs vs. Football match. Saints
Taylor, 34, arrived at Arrowhead Stadium wearing a $1,875 Vivienne Westwood plaid draped corset, paired with the matching $1,010 plaid miniskirt and a $590 bag from the same brand
Brand co-founder Aliett posted a TikTok saying, ‘Update: Working overtime because Taylor Swift is currently wearing my brand Glitter Freckles at the Chiefs game’
Fans are already rushing to recreate Taylor’s Fazit glitter freckles after she showed off the fresh beauty craze during the Chiefs vs. Saints game.
The Champagne Problems singer paired the $16 freckles with a $1875 Vivienne Westwood plaid draped corset, Platform boots from $1,270, and her favorite $27,250 vintage Cartier necklace.
New York City-based beauty entrepreneur Aliett Buttelman, one of the co-founders of Fazit Beauty, previously told FEMAIL: “In May, I contacted her makeup artist agency and we sent her the patches.”
“We’ve had viral moments before, but Taylor amplifies everything to a new level,” Aliett said, describing how she had to work overtime to fill orders for concertgoers attending the upcoming Eras Tour dates.
Alliet thinks it’s possible that Taylor discovered the patches herself, as she is known for finding TikTok products.