Astrotalk CEO promises ₹100 crore reward to users if India wins World Cup final against Australia
Astrotalk CEO Puneet Gupta took to social media to announce a reward for his users if India wins the World Cup final against Australia. He shared that ₹100 crore will be ‘equally divided’ between the users, and the prize will be deposited into their app wallets. While some were left with questions after the announcement, a few called it a “good marketing strategy.” Some also joked about whether Astrotalk, an astrology app, could accurately predict the outcome of today’s match.
Puneet Gupta shared a post on LinkedIn about the reward and also reminisced about India’s last World Cup win in 2011.
“The last time India won the World Cup in 2011, I was studying in college and it was one of the happiest days of my life. I watched the match with all my friends in the hall of a nearby college in Chandigarh. Oh God, we were all very tense all day. “We didn’t sleep well before the day of the match because we kept talking about match strategy all night,” he said.
“But once we won the match, I had goosebumps for the longest time. I hugged all my friends. We took a cycle tour in Chandigarh and did Bhangra at every roundabout with unknown people. We hugged everyone we met,” he added.
In the following lines, Gupta shared his feelings about the upcoming match. He said he wants to share the happiness of watching the match with Astrotalk users who are “more like friends”.
“So this morning I spoke to my finance team and committed to distributing. ₹100 crores for our users in their wallets if India wins the World Cup,” he announced. He also urged people to cheer for Team India.
In addition to the LinkedIn post, Gupta also shared a video on Instagram in which he explains how he will pay ₹100 crore for Astrotalk users. His video prompted an Instagram user to ask, “Is hisab se mere wallet me kitna aaiga (how much do I get in my wallet according to this calculation)?” Gupta replied and wrote, “The exact amount is equal to 100 cr divided by the number of users registered before the last ball of the match.”
Take a look at Astrotalk CEO Puneet Gupta’s social media posts:
Both the posts on LinkedIn and Instagram received many responses from people.
Here’s what netizens are saying about Puneet Gupta’s announcement:
“Astro guys what is this agar (if you are trading in Astro just tell us India is winning,” one person joked. “Looks like a lot of people will sign up for a 100 cr cake. A nice way to attract customers and the post can go viral. There is a lot to learn from you,” another added.
“So let’s say you have 10 lakh users, then 100 crores divided by 10 lakh is Rs 100. So for 100 rupees you want me to open the Play Store, search for Astrotalk, install it and then sign up. Good marketing strategy but I will pass,” added a third. “It’s not important that it will be great PR, what’s amazing is how absolutely clear you are that the customer is king. What an amazing thought,” wrote a fourth.
India will take on Australia at the Narendra Modi Stadium in Ahmedabad today at 2 pm. The Men in Blue started their World Cup 2023 journey with a match against Australia and emerged as winners.