Zooey Deschanel poses with a butterfly on her finger in Malibu as she announces she has partnered with ‘newly imagined’ brand Vera Bradley
Zooey Deschanel, who is engaged to Jonathan Scott, has teamed up with a leading brand.
“I’m so excited to finally share this collaboration with you all and for everyone to see the new @VeraBradley!” she shared on social media on Thursday.
The 44-year-old Emmy nominee wore a sleeveless denim dress with a plunging V-neck for the first photos on the carousel, which showed the bags and purses she’s chosen as her favorites for her collaboration with the 42-year-old company.
The Trolls Band Together voice actress wore natural makeup, which accentuated the color of her beautiful blue eyes, and she wore soft red lips.
Her hair was styled in soft waves and she sat in a meadow carrying a beautiful lavender print bag.
Zooey Deschanel, 44, has teamed up with Vera Bradley for the company’s rebranding campaign
“I’m so excited to finally share this collaboration and for everyone to see the newly reimagined @VeraBradley!” she shared on social media on Thursday
Two other shots in the same outfit and setting showed a small lavender, brown, red and gold crossover bag, while the actress showed the camera a lavender flower in one and lay in the grass in the other.
“We were in Malibu, surrounded by tall grass and beautiful flowers,” the spokesperson said In style.
The Physical star nestled behind a pair of large navy and brown handbags and wore a blue, black and green printed dress with black stockings.
The dress had light blue sleeves and a round collar with a bow, as she lay in the meadow.
Another pose with golden flowers behind her featured a chic black and white floral clutch.
In the third look, she wore a retro-esque red and white dress with a large pointed collar, while sitting in a field of yellow flowers with a larger version of the black and white bag.
Deschanel has a long history with the brand and remembers carrying the bags growing up, and other items were incorporated into looks for her character, Jessica Day, when she starred on New Girl.
“They have such a great history and look so beautiful,” Deschanel told the publication.
The 44-year-old Emmy nominee wore a sleeveless denim dress with a plunging V-neck for the first photos on the carousel, which showed the bags and purses she picked out for her collaboration with the 42-year-old company.
The actress presented a lavender flower to the camera in one shot. “We were in Malibu, surrounded by tall grass and beautiful flowers,” the spokesmodel told InStyle
The Physical star nestled into a large navy bag and wore a blue, black and green floral dress with black stockings.
The dress had light blue sleeves and a round collar with a bow as she lay in the meadow. The dress was paired with a large brown bag for these photos
Deschanel has been a Vera Bradley customer for years, and some of the bags have been worn by her character Jessica Day on New Girl. “I love that they’re kind of rebranding and adding some different pieces to complete the whole look,” she said.
“I love that they’re changing the brand identity and adding some other pieces to complete the look.”
Most of the brand’s followers agreed to approve of the change of direction.
“Swoon!! This new vibe is EVERYTHING!” wrote one excited fan.
‘Absolutely gorgeous! You can see so clearly the bright floral base — which Vera is known for — with a hint of delicate structure now. I LOVE IT!!!’
Others weren’t so sure about the rebranding.
Most of the brand’s followers agreed to approve of the change in direction. ‘Swoon!! This new vibe is EVERYTHING!’ wrote one enthusiastic fan
Some fans weren’t so sure about the rebranding. “This is straight out of (the bad side) of TJ Maxx and Marshall’s,” wrote one unhappy customer. “The only good thing about these pictures is Zooey,” complained another
“This is straight out of (the bad side) of TJ Maxx and Marshall’s,” wrote one disgruntled customer.
“The only good thing about these photos is Zooey,” complained another.
Deschanel told the outlet that she hopes fans of the brand will get used to the new aesthetic.
People think of Vera Bradley as quilted, floral and bold patterns, which is great,” the model said, “but I love that people can see how much she’s expanded her style.”